Instagram is our primary growth channel. We are looking for a Digital Marketing Intern who will own Pruuvo's Instagram presence end-to-end — from ideating and shooting content to posting, engaging, and tracking performance. You will work directly with the founder, with real ownership and no bureaucracy.
This is not a "schedule posts and write captions" role. We need someone who thinks about why content works, experiments relentlessly, and cares about building a brand that people trust.
What You Will Do
Content Creation
- Own Pruuvo's Instagram page end-to-end — content calendar, ideation, shooting, editing, and posting.
- Produce 3–4 Reels per week centred on unboxing lot reveals, product grading walkthroughs, price comparison content, and customer trust-building narratives.
- Write captions, develop hashtag strategy, and maintain a consistent brand voice across all posts.
- Use AI video tools (e.g., Seedance) to generate Reels and ad creatives that can later be repurposed for Meta Ads campaigns.
- Shoot and edit content using a smartphone and basic editing tools (CapCut, Instagram native editor, or equivalent).
Growth & Community
- Grow Pruuvo's Instagram following organically from zero — with a focus on genuine engagement, not vanity metrics.
- Respond to comments and DMs promptly to build early community and surface customer questions that inform our content.
- Identify and engage with relevant micro-influencers, budget tech communities, and re-commerce audiences on Instagram.
- Monitor competitor and peer brand accounts to bring fresh ideas and spot content trends early.
Strategy & Reporting
- Build and maintain a monthly content calendar aligned with product drops, festive seasons, and brand milestones.
- Track and report weekly on reach, engagement rate, follower growth, and Reels performance — with your own read on what's working and what isn't.
- Suggest influencer or affiliate collaboration opportunities with a clear rationale for each.
- As the brand matures, assist in briefing and reviewing Meta Ads creatives based on top-performing organic content.
What We're Looking For
Must-Have
- Strong, demonstrable command of Instagram — you understand the algorithm, know what makes a Reel perform, and can show us content you've created (personal or professional).
- Comfortable using AI tools for content creation — specifically video generation tools like Seedance or equivalent.
- Smartphone-first content creator: can shoot, direct, and edit short-form video without needing a studio or crew.
- Strong written communication in English; Hindi is a bonus for caption writing and community engagement.
- Self-directed and accountable — in a 3-person team, there is no one to remind you of deadlines.
- Genuine interest in consumer electronics, gadgets, or deals culture — you should enjoy the product you're marketing.
Good to Have
- Prior internship or freelance experience managing social media for a D2C brand, e-commerce store, or consumer product.
- Familiarity with Meta Business Suite and basic understanding of how paid social ads work.
- Experience with any scheduling or analytics tool (Later, Buffer, Meta Insights, or similar).
- A following of your own — even a small personal account with consistent, quality content is a strong signal.
Pay: ₹7,000.00 - ₹15,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Hybrid remote in Delhi, Delhi
