We are looking for an experienced Digital Marketing Head with around 10+ years of experience and strong expertise in B2C marketing, performance marketing, brand building, customer acquisition, and digital growth.
The candidate should be able to lead the complete digital marketing function - from strategy and planning to execution, campaign optimization, team management, and revenue growth.
Key Responsibilities
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Build and execute the complete B2C digital marketing strategy
- Plan and manage paid campaigns across Google, Meta, LinkedIn, YouTube, Instagram, and other platforms
- Drive customer acquisition, brand visibility, lead generation, and online sales
- Manage SEO, social media, content marketing, email marketing, influencer marketing, and automation campaigns
- Track and improve ROI, CAC, conversion rates, traffic, engagement, and revenue
- Manage marketing budgets and ensure maximum return on spend
- Work closely with sales, design, content, product, and leadership teams
- Build and manage a digital marketing team with clear KPIs
- Improve website traffic, landing pages, and customer conversion journeys
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Coordinate with external vendors, agencies, freelancers, and service providers required for digital marketing activities
- Identify, evaluate, negotiate, and onboard vendors for services such as performance marketing, SEO, content, design, video production, influencer marketing, PR, automation, and marketing tools
- Ensure vendors deliver quality work on time and within the approved budget
- Monitor vendor performance and maintain strong working relationships with external partners
Required Experience
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10+ years of digital marketing experience
- Strong hands-on experience in B2C marketing
- Proven success in scaling consumer-focused campaigns
- Strong knowledge of paid ads, SEO, social media, content, email marketing, and analytics
- Experience in managing marketing teams and budgets
- Strong understanding of funnels, customer behavior, branding, and conversion optimization
- Experience with tools like Google Ads, Meta Business Suite, Google Analytics, Search Console, CRM, and email marketing platforms
- Experience in consumer products, e-commerce, apps, SaaS, hardware products, or lifestyle brands
- Good understanding of influencer marketing and brand collaborations
- Strong analytical, creative, and leadership skills
- Ability to work in a fast-growing environment
What We Are Looking For?
We are looking for a growth-focused marketing leader who can take ownership of the complete digital marketing function and help scale the brand in the B2C market.
The ideal candidate should be strategic, creative, data-driven, and execution-oriented.
Why Join Us
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Lead the complete B2C digital growth function
- Work on high-potential products and campaigns
- Direct involvement with leadership and business strategy
- Freedom to build, experiment, and scale marketing channels
- Opportunity to build and lead a strong marketing team
