Job Description: D2C Manager
Location: Mumbai (Lower Parel)
Department: Growth & E-commerce
Experience: 5–7 Years
Employment Type: Full-Time
About the Role
We are looking for an experienced, commercially driven D2C & E-commerce Manager to lead and scale Ace Blend's direct-to-consumer business. The role owns the complete online business—from revenue growth and P&L management to Shopify, CRM, marketplaces, website optimization, customer experience, and e-commerce operations. The ideal candidate should have hands-on experience building and scaling high-growth D2C brands within the wellness, nutrition, FMCG, beauty, or lifestyle space.
Key Responsibilities
Business Ownership
· Own the D2C P&L, revenue, profitability, budgets, forecasting, and business planning.
· Develop growth strategies aligned with business objectives and commercial targets.
· Present weekly and monthly business reviews with actionable recommendations.
Shopify & Website Management
· Own the Shopify store end-to-end including merchandising, collections, pricing, promotions, subscriptions, and integrations.
· Optimize website UX/UI, page speed, mobile experience, and overall customer journey.
· Coordinate with developers and designers for enhancements and new feature rollouts.
Website Conversion & CRO
· Drive conversion rate optimization through A/B testing, landing page optimization, checkout improvements, and data analysis.
· Improve Average Order Value (AOV) using bundles, subscriptions, upselling, and cross-selling.
CRM & Customer Lifecycle
· Own customer retention across Email, SMS, WhatsApp, loyalty, referrals, and lifecycle automation.
· Increase Repeat Purchase Rate and Customer Lifetime Value (LTV) while reducing churn.
E-commerce Operations
· Collaborate with Operations, Warehouse, Finance, and Customer Support to ensure seamless order fulfilment, returns, refunds, and inventory planning.
· Continuously improve customer experience and operational efficiency.
Performance Marketing
· Partner with Performance Marketing teams to improve ROAS, CAC, acquisition, and campaign effectiveness.
· Support GTM strategies, launches, seasonal campaigns, and promotional calendars.
Market Research & Competitive Analysis
· Conduct ongoing market research to identify consumer trends, category opportunities, and emerging market shifts.
· Benchmark competitor pricing, products, promotions, website experience, marketplaces, and digital campaigns.
· Analyze customer feedback and buying behaviour to generate actionable business insights.
· Identify new product and category opportunities through market intelligence and present strategic recommendations.
Leadership & Collaboration
· Work closely with Marketing, Brand, Product, Design, Content, Finance, Supply Chain, Customer Support, and Leadership teams.
· Lead cross-functional initiatives and drive execution in a fast-paced environment.
Key KPIs
· Revenue & D2C P&L
· Gross Margin
· Website Conversion Rate (CVR)
· Average Order Value (AOV)
· Customer Acquisition Cost (CAC)
· Customer Lifetime Value (LTV)
· Repeat Purchase Rate
· ROAS
· Marketplace Sales
· Website Traffic
· Inventory Health
· Customer Retention
· Category Growth
Qualifications & Experience
· Bachelor's degree in Marketing, Business, E-commerce, or a related field (MBA preferred).
· 5–7 years of relevant experience in a D2C brand.
· Experience in Wellness, Nutrition, FMCG, Beauty, Lifestyle, or Consumer brands is highly preferred.
· Hands-on experience with Shopify, CRM, marketplaces, and commercial growth.
Preferred Tools
· Shopify
· Google Analytics (GA4)
· Meta Ads Manager
· Google Ads
· Klaviyo / MoEngage / WebEngage / CleverTap
· Microsoft Clarity / Hotjar
· Advanced Excel / Google Sheets
Skills & Competencies
· Commercial Acumen
· Business Planning & P&L
· Market Research & Competitive Intelligence
· Shopify Management
· CRM & Retention
· Website Optimization (CRO)
· E-commerce Operations
· Analytical Thinking
· Leadership
· Stakeholder Management
· Excellent Communication
Interested candidate can share their CV at [email protected]
Pay: ₹1,500,000.00 - ₹1,800,000.00 per year
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
