Key Responsibilities
- Develop and execute the company's B2C sales strategy to drive revenue growth across all direct-to-consumer channels.
- Manage end-to-end operations of the company's retail outlets, online sales platforms, and direct customer engagement initiatives.
- Identify and develop new customer acquisition channels including subscriptions, memberships, corporate tie-ups, and community partnerships.
- Plan and execute promotional campaigns, seasonal offers, and customer engagement activities to maximize sales.
- Monitor daily, weekly, and monthly sales performance and implement corrective measures to achieve revenue targets.
- Build strategies to improve customer retention, repeat purchases, and customer lifetime value.
- Analyze consumer buying patterns, market trends, competitor activities, and customer feedback to optimize business performance.
- Coordinate with Marketing for digital campaigns, social media promotions, influencer collaborations, and brand-building initiatives.
- Work closely with Production, Supply Chain, and Operations teams to ensure product availability and timely order fulfillment.
- Oversee pricing strategies, product assortment, inventory movement, and promotional planning across B2C channels.
- Ensure excellent customer service standards and resolve customer complaints efficiently.
- Manage relationships with delivery partners, e-commerce platforms, and third-party service providers.
- Track and optimize key business metrics including revenue, conversion rates, average order value (AOV), customer acquisition cost (CAC), repeat purchase rate, and customer satisfaction.
- Prepare MIS reports, sales forecasts, demand projections, and business performance dashboards for management review.
- Lead, mentor, and manage the B2C sales and customer experience team to achieve organizational goals.
- Identify opportunities for expansion into new cities, customer segments, and retail formats.
- Ensure adherence to company policies, quality standards, and food safety regulations across customer-facing operations.
- Collaborate with Product Development and Agronomy teams to introduce new products based on consumer demand and market trends.
- Drive continuous improvement initiatives to enhance operational efficiency and customer experience.
Required Skills & Competencies
- Strong understanding of B2C sales, retail operations, customer acquisition, and consumer behavior.
- Excellent leadership, negotiation, and stakeholder management skills.
- Strong analytical and business planning capabilities.
- Proficiency in MS Excel, Power BI, CRM software, and ERP systems.
- Knowledge of digital commerce, online marketplaces, and omnichannel retail operations.
- Strong communication, presentation, and problem-solving skills.
- Ability to work in a fast-paced, target-driven environment.
- Customer-centric mindset with strong commercial acumen.
Educational Qualification
- Bachelor's degree in Business Administration, Marketing, Sales, Agriculture, Retail Management, or a related field.
- MBA in Marketing, Sales, Retail Management, or Business Management will be preferred.
Experience
- 5–8 years of experience in B2C Sales, Retail Operations, Consumer Business, E-commerce, or Direct-to-Consumer (D2C) businesses.
- Experience in fresh produce, FMCG, food processing, agriculture, retail, or quick commerce will be preferred.
- Experience managing retail stores, subscription businesses, online sales, or omnichannel operations is an added advantage.
Pay: ₹38,000.00 - ₹40,000.00 per month
Benefits:
Work Location: In person
