This CRM role is a customer-retention and after-sales coordination position within a heavy-equipment dealership. Compared with the earlier Construction Equipment Sales role, this one is less focused on pure new-equipment sales and more focused on customer relationship management, complaint resolution, service coordination, and repeat business.
What the company is looking for
- Customer Relationship Management: Maintain strong relationships with existing customers and regularly engage with them.
- Field Visits: Visit equipment owners, contractors, builders, and industrial customers to understand their requirements.
- Complaint Handling: Coordinate between Sales, Service, Spare Parts, and Warranty teams until the customer's issue is resolved.
- After-Sales Follow-up: Track scheduled services, AMC/CMC, warranty claims, and spare-parts requirements.
- Business Development: Identify opportunities for repeat equipment purchases, service work, spare parts, and customer referrals.
- CRM & Reporting: Keep accurate customer, machine, service, complaint, and follow-up records.
- Customer Retention: Improve satisfaction and ensure customers continue doing business with the dealership.
Important skills to demonstrate
- Customer relationship management
- Heavy/construction equipment knowledge
- After-sales service coordination
- Complaint and escalation handling
- Field/customer visits
- Follow-up and negotiation
- Service, warranty, AMC/CMC knowledge
- Spare-parts coordination
- MS Excel and CRM software
- Customer retention and repeat business
- Communication and interpersonal skills
KPIs you should be prepared to discuss
The interviewer may ask how you would improve:
- Customer satisfaction
- Customer retention
- Complaint-resolution time
- Number and quality of customer visits
- Repeat equipment sales
- Service and spare-parts revenue
- Customer referrals
- CRM/reporting accuracy
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
