Job Overview
We are looking for a proactive and result-driven B2B Lead Generation Specialist responsible for identifying, researching, and generating qualified business leads. The ideal candidate will help build a strong sales pipeline by finding potential clients, engaging with prospects, and supporting business growth through effective lead generation strategies.
Key Responsibilities
- Generate qualified B2B leads through online research, databases, social media platforms, and other lead generation channels.
- Identify and target potential clients based on industry, company size, location, and business requirements.
- Conduct market research to find new business opportunities and prospects.
- Build and maintain accurate lead databases with relevant contact information.
- Use platforms such as LinkedIn, email campaigns, CRM tools, and other sales tools to source and manage leads.
- Qualify leads based on predefined criteria and share relevant prospects with the sales team.
- Support outbound campaigns through email outreach, LinkedIn outreach, and follow-up activities.
- Track lead generation activities, performance metrics, and conversion rates.
- Collaborate with the sales and marketing teams to improve lead quality and generation strategies.
- Stay updated on industry trends, target markets, and competitor activities.
Required Skills & Qualifications
- Experience in B2B lead generation, sales research, or business development.
- Strong knowledge of prospecting techniques and online research methods.
- Ability to identify decision-makers and gather accurate business information.
- Good communication and written skills for professional outreach.
- Familiarity with CRM systems and lead generation tools is preferred.
- Strong attention to detail and ability to maintain data accuracy.
- Self-motivated with a target-oriented approach.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Lead accuracy and quality.
- Conversion rate of leads to sales opportunities.
- Consistency in meeting monthly lead generation targets.
Experience
- 1–3 years of experience in B2B lead generation, sales development, or a related role preferred.
Pay: ₹11,546.41 - ₹40,943.47 per month
Work Location: In person
