Job Title: Social Media Marketing Executive
Location: Kolkata (On-site)
Job Type: Full-time / Contract
Experience: 2–5 Years
Job Summary
We are looking for a results-driven Social Media Marketing Executive to grow brand visibility, engagement, website traffic, and lead generation through strategic social media marketing.
The ideal candidate should have strong expertise in social media marketing, content planning, branding, audience engagement, and organic growth strategies. A working knowledge of SEO fundamentals, website ranking strategies, and content optimization is required. Experience working with international clients and global markets is highly preferred.
Key Responsibilities
- Develop and execute social media growth strategies.
- Create monthly content calendars and campaign plans.
- Manage business accounts across multiple social media platforms.
- Build brand awareness and community engagement.
- Plan, create, and publish engaging posts, reels, shorts, stories, and videos.
- Increase audience engagement and follower growth.
- Manage community interactions and maintain brand reputation.
- Support SEO initiatives through strategic social media content distribution.
- Optimize social content for discoverability and search visibility.
- Drive website traffic from social media to websites and landing pages.
- Assist in managing Meta Ads, LinkedIn Ads, and YouTube promotional campaigns.
- Monitor campaign performance and optimize engagement metrics.
- Track engagement, reach, impressions, website traffic, leads, and conversions.
- Prepare weekly and monthly performance reports.
- Collaborate with content, design, SEO, and development teams.
Requirements
- 2–5 years of experience in social media marketing.
- Experience managing business, brand, or agency social media accounts.
- Experience working with international markets and audiences.
- Strong understanding of SEO fundamentals and content optimization.
- Experience with organic and paid social media campaigns.
- Ability to create strategic content calendars and growth plans.
- Strong analytical and reporting skills.
- Ability to work across different industries and business domains.
Preferred Qualifications
- Experience handling international business pages.
- Experience working in a digital marketing agency.
- Knowledge of branding, storytelling, and audience psychology.
- Basic understanding of Technical SEO and On-Page SEO.
- Experience with influencer outreach and collaborations.
Tools & Platforms
- Meta Business Suite
- Instagram & Facebook Insights
- LinkedIn Campaign Manager
- YouTube Studio
- Google Analytics 4 (GA4)
- Google Search Console
- Canva
- Buffer, Hootsuite, or similar scheduling tools
- ChatGPT and AI content tools
Key Performance Indicators (KPIs)
- Follower Growth
- Engagement Rate
- Reach & Impressions
- Website Traffic from Social Media
- Lead Generation
- Brand Visibility Growth
- Campaign ROI
- Content Performance
Application Requirements
Please submit:
- Updated Resume
- Portfolio of Social Media Accounts Managed
- Sample Content Calendar
- Campaign Performance Reports
- Social Media Growth Case Studies
- International Client Experience (if applicable)
- Expected CTC
- Notice Period
Email : [email protected]
Work Location: On-site, Kolkata
Pay: From ₹20,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: In person
