Position: Senior Manager – Artist Marketing
Location: Delhi NCR (On-site)
Reports To: CEO
Experience Required: 5–8 years of relevant experience in digital marketing, artist marketing, entertainment, music, media, creator economy, or talent-led marketing.
Role Mandate
Prakul Bakshi Events (PBE) manages a growing roster of 17 exclusive artists and performers. We are looking for a senior, hands-on marketing professional who can build and lead the Artist Marketing function for the company. This person will be responsible for creating the overall marketing engine for PBE's exclusive artists— covering artist positioning, content strategy, social media growth, release campaigns, show campaigns, audience development, creator collaborations, PR coordination and campaign performance. The role will initially require strong hands-on involvement in strategy, planning and execution. As the artist roster and marketing requirements grow, this person will be expected to build, train and manage a dedicated Artist Marketing team under them. This is not a generic brand marketing or coordination role. 1We are looking for someone who understands how to market talent and entertainment properties and can combine strategic thinking with strong execution.
Key Responsibilities
A. Artist Marketing Strategy & Growth Develop individual marketing strategies for PBE's exclusive artists based on their positioning, audience, genre, career stage and business objectives. Create annual and quarterly marketing roadmaps for the artist roster. Define clear audience growth and engagement objectives for each artist. Identify opportunities to strengthen artist positioning, digital presence and audience relevance. Ensure every artist has a structured and consistent marketing approach rather than ad-hoc content posting.
B. Content & Social Media Strategy Develop and oversee rolling monthly content calendars for all exclusive artists. Ensure content planning is done sufficiently in advance and aligned with releases, shows, collaborations and key moments. Lead strategy for Instagram, YouTube and other relevant platforms. Identify trends, formats and content opportunities relevant to each artist. Ensure a strong balance between promotional, personality-driven, performance and audienceengagement content. Establish clear content quality standards and publishing processes.
C. Music Release, Show & Campaign Marketing Lead the marketing strategy and rollout for music releases, show announcements, tours, milestones and major artist moments. Develop structured campaign plans including teasers, reels, behind-the-scenes content, collaborations, media opportunities and promotional activities. Ensure campaigns are planned well in advance of release or event dates. Coordinate internal teams, artists, agencies and external partners to ensure timely execution. Track campaign performance and continuously improve future campaigns.
D. Artist Relationship & Marketing Coordination Work closely with artists and their management teams to align marketing plans with their career objectives and personal brand. Ensure artists understand and participate in planned marketing activities. Manage content approvals, artist availability and campaign participation. Handle last-minute changes and artist requirements while protecting campaign timelines and marketing priorities. 2 Build strong working relationships with artists while maintaining professional accountability and structure.
E. Audience Growth & Community Strategy Develop strategies to grow artist audiences and strengthen fan engagement. Identify opportunities for audience expansion, community building and trend participation. Establish community engagement frameworks for artist channels. Track audience behaviour, content performance and engagement patterns. Identify opportunities to build stronger long-term fan communities around artists.
F. Content Production Management Lead the planning and coordination of artist content shoots and production requirements. Brief photographers, videographers, editors, designers and creative partners. Establish a clear brief-to-publish workflow. Ensure creative quality and consistency across artist content. Manage production priorities and resources across multiple artists.
G. Creator Collaborations, PR & Partnerships Identify and execute relevant creator collaborations and influencer opportunities. Build relationships with relevant media, digital platforms and entertainment partners. Develop opportunities for media coverage and artist visibility. Coordinate PR, media outreach and playlisting opportunities directly or through specialist external partners. Identify strategic partnerships that can support artist growth.
H. Paid Promotion Strategy Develop paid promotion strategies for artist campaigns where required. Define campaign objectives, target audiences, creative requirements and budgets. Work with external agencies or media-buying partners for execution. Review campaign performance and recommend optimisation. Ensure paid promotion is used strategically and supports larger artist growth objectives.
4. Team Building & Leadership A critical responsibility of this role is to build the Artist Marketing function at PBE. 3The Senior Manager – Artist Marketing will: Identify the future team structure required to support PBE's growing artist roster. Participate in hiring junior marketing executives, social media executives, content coordinators and other required team members. Train and mentor the marketing team. Define responsibilities, workflows, systems and reporting structures. Delegate execution while retaining ownership of strategy and overall performance. Establish scalable systems that can support an increasing number of artists. Initially, the person should be comfortable being hands-on. Over time, the role will evolve into leading and managing the Artist Marketing team.
5. Performance Tracking & Reporting The Senior Manager – Artist Marketing will be responsible for establishing a clear performance measurement framework across the artist roster. Key metrics may include: Audience growth Engagement rates Reach and impressions Content performance Video views and retention YouTube growth Campaign performance Release performance Community engagement Growth against agreed artist objectives The role will establish a regular reporting cadence and provide management with clear insights, performance updates and recommendations.
6. PBE Brand Marketing Support While the primary focus of this role will be artist marketing, the person will also support PBE's overall brand marketing. This includes: Identifying artist campaigns and content that can be repurposed for PBE. Supporting development of artist success stories, case studies and showreels. Contributing to PBE's positioning as a leading artist management and entertainment company. Collaborating with the company's marketing partners and agencies where required. Artist marketing will remain the primary responsibility of this role.
7. Role Definition vs External Marketing Agency Area Artist marketing strategy Primary Owner Senior Manager – Artist Marketing Artist social media & content strategy Senior Manager – Artist Marketing Artist content calendars Senior Manager – Artist Marketing Music release & show campaigns Senior Manager – Artist Marketing Audience growth & community strategy Senior Manager – Artist Marketing Creator collaborations & artist partnerships Senior Manager – Artist Marketing Artist PR & media coordination Senior Manager – Artist Marketing / External Partners Artist paid promotion strategy Senior Manager – Artist Marketing Paid media execution External Agency / Partner PBE performance advertising & lead generation Waffle Website development, SEO & technical marketing Waffle / Internal Operations CRM & WhatsApp communication CRM & Artist Operations Team.
8. Candidate Profile Must-Have Experience 5–8 years of hands-on experience in digital marketing, artist marketing, entertainment marketing, music marketing or the creator economy. Strong experience working with talent, artists, creators, entertainment properties or audienceled brands. Demonstrated ownership of marketing campaigns from strategy through execution and performance analysis. Experience developing and managing content strategies for Instagram, YouTube and other relevant digital platforms. Strong understanding of audience growth, content performance and digital communities. Experience managing multiple campaigns or talent properties simultaneously. Ability to work directly with artists, talent and creative personalities. Strong leadership potential and the ability to build and manage a team.
Preferred Backgrounds Candidates from the following environments will be highly relevant: Music labels and digital music teams Artist management companies Talent management companies Entertainment and media companies Music and entertainment marketing agencies Creator economy companies OTT or digital entertainment platforms Creator and influencer management agencies.
Nice-to-Have Familiarity with the Hindi and Punjabi music markets. Understanding of the North Indian entertainment ecosystem. Experience with music releases and artist campaigns. Understanding of Meta advertising and digital paid promotion. Strong creative briefing and content production capabilities. Existing relationships within the entertainment, media or creator ecosystem.
Pay: ₹60,000.00 - ₹100,000.00 per month
Work Location: In person
