Role Overview
We are seeking an experienced Digital Marketing Executive who has hands-on expertise in SEO, AI-driven content optimization, website performance optimization, marketing automation, lead generation and digital campaign execution.
The ideal candidate should be analytical, creative, technically sound, and comfortable working with modern AI tools to improve marketing productivity and campaign performance.
Agency experience will be considered a strong advantage.
Key Responsibilities
Search Engine & AI Search Optimization
* Develop and execute comprehensive SEO strategies.
* Optimize websites for organic search visibility.
* Implement Technical SEO best practices.
* Perform keyword research, competitor analysis and backlink strategy.
* Improve Core Web Vitals and website performance.
* Optimize website architecture and landing pages.
* Develop and implement AEO (Answer Engine Optimization) strategies for AI-powered search platforms including ChatGPT, Gemini, Claude, Perplexity and voice search.
* Monitor search rankings and continuously improve organic visibility.
Website Optimization
* Optimize website UX/UI for better engagement and conversions.
* Improve page speed and performance.
* Monitor website health using SEO and analytics tools.
* Coordinate with development teams for implementation.
* Recommend improvements for CRO (Conversion Rate Optimization).
Lead Generation & Marketing Automation
* Design lead generation campaigns across multiple digital channels.
* Build lead nurturing workflows.
* Configure marketing automation for lead qualification.
* Create email marketing journeys.
* Develop CRM-based marketing campaigns.
* Improve lead conversion through automation.
Responsibilities include:
* Campaign planning
* Audience targeting
* Budget optimization
* A/B testing
* Performance reporting
* ROI optimization
Analytics & Performance Marketing
Track and optimize marketing performance using:
* Google Analytics (GA4)
* Google Search Console
* Google Tag Manager
* Looker Studio (preferred)
* Meta Business Suite
* YouTube Studio
Prepare regular reports covering:
* Website traffic
* Lead generation
* Conversion rates
* Campaign ROI
* Organic rankings
* Customer acquisition metrics
AI-Powered Marketing
Leverage AI tools to improve marketing productivity by:
* Creating high-quality marketing content
* Optimizing ad copies
* Generating SEO briefs
* Building campaign strategies
* Research and competitive analysis
* Content repurposing
* Workflow automation
* AI-assisted reporting
Hands-on experience with tools such as ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot or equivalent AI platforms is highly desirable.
Content & Social Media
* Support content marketing initiatives.
* Coordinate blogs, landing pages and website updates.
* Optimize YouTube content for discoverability.
* Improve social media engagement.
* Develop campaign calendars.
* Ensure brand consistency across all channels.
Required Skills
Must Have
* 3+ years of hands-on Digital Marketing experience.
* Strong expertise in SEO.
* Practical knowledge of AEO (Answer Engine Optimization).
* Website optimization experience.
* Google Analytics (GA4).
* Google Search Console.
* Google Tag Manager.
* Google Ads.
* Meta Ads Manager.
* YouTube Marketing.
* Marketing automation experience.
* Lead nurturing workflows.
* CRM-based marketing understanding.
* Excellent analytical and reporting skills.
* Strong written and verbal communication.
Preferred Skills
Experience with one or more of:
* Zoho CRM
* Zoho Marketing Automation
* Mailchimp
* WordPress
* Webflow
* Elementor
* Looker Studio
* Microsoft Clarity
* Ahrefs
* SEMrush
* Screaming Frog
* Hotjar
* Canva
* Adobe Express
Preferred Candidate Profile
We would love to meet candidates who have:
* Prior experience in a Digital Marketing or Advertising Agency.
* Experience handling multiple client accounts.
* Worked with B2B technology companies.
* Exposure to IT Services, SaaS or Enterprise marketing.
* Strong ownership mindset.
* Excellent problem-solving ability.
* Passion for AI and emerging marketing technologies.
Educational Qualification
* Bachelor’s degree in Marketing, Business, Communications, Computer Science or a related discipline.
* Relevant Digital Marketing certifications from Google, Meta, HubSpot or equivalent platforms will be an added advantage
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
