1. Client Brand Onboarding & Research Deep-dive into each client's brand - tone, USP, target audience, visual identity, and competitor landscape Build and maintain a creative brief template per client that the video editor and designer can execute from Stay current on product updates, offers, and campaign goals by coordinating with the client servicing team
2. Monthly Creative Planning Plan ad creative themes, hooks, and formats for each client every month - Reels, Stories, static images, carousels Align creative direction with active campaign goals (conversions, leads, awareness) in coordination with the ad ops team Build a monthly creative calendar per client so production never falls behind
3. Creative Briefing & Production Coordination Write structured creative briefs for the video editor including script hooks, visual direction, duration, CTA, and reference examples Sit in production check-ins to ensure briefs are being executed correctly and on time Give clear, specific revision feedback - not vague or subjective direction Coordinate with the graphic designer (or freelancers) for static ad creative production
4. Creative Handoff to Ad Ops Team Deliver final creatives to the Meta Ads and Google Ads specialist in a structured format - labelled by campaign, format, size, and copy variant Maintain a clean asset library per client organised by client > month > campaign in Google Drive Flag any creative that may underperform based on platform norms before it goes live
5. Performance Feedback Loop Review ad performance reports shared by the ad ops team and translate data into creative improvements Iterate on hooks, thumbnails, and CTAs based on what performs - not just what looks good
What This Role Does NOT Include
Managing Meta or Google ad accounts - that belongs to the Performance Marketing team Editing videos yourself - you coordinate the editor, not do their job Writing long-form blogs, SEO articles. Client-facing account management or presenting results Running or managing paid ad budgets
Skills & Experience Required Must-
Have Agency experience is non-negotiable 2 to 4 years of experience in a creative, content strategy, or brand role at a digital or performance marketing agency Strong understanding of Meta ad formats - Reels, Stories, static, carousel - and what makes them perform vs. what just looks nice Experience writing structured creative briefs or video ad scripts for paid campaigns Ability to give specific, structured revision feedback to a video editor or designer Understands the difference between brand content and performance content Proficient in Google Drive / Google Workspace for asset organisation and team collaboration
Good to Have Exposure to Google Ads creative formats - Display, YouTube, Demand Gen
Basic familiarity with Meta Ads Manager - not to run campaigns, but to understand creative specs and formats Experience working with Shopify or D2C eCommerce brands Comfortable with project management tools like ClickUp or Notion Has built or contributed to a creative asset library for an agency before
Personality Fit
You think in audience psychology - not just colours and fonts You can hold a creative brief in one hand and a performance report in the other You give feedback with specifics - not "make it more engaging" You are organised and do not lose files or miss production deadlines You are comfortable working in a fast-paced, lean agency environment with multiple active clients
Pay: ₹25,000.00 - ₹45,000.00 per month
Work Location: In person
