Role Overview
This is NOT a traditional performance marketing role.
We are looking for someone who:
- thinks like a business builder
- studies successful brands
- understands positioning and virality
- creates growth systems
- aligns growth with content
- builds smart campaigns and strategies
The ideal candidate understands:
- brand growth
- consumer psychology
- content virality
- positioning
- community-driven growth
- growth frameworks
- strategic marketing thinking
If your only approach to marketing is “running Meta ads,” this role is not the right fit.
Key ResponsibilitiesBrand & Growth Strategy
- Build 30-60-90 day growth plans for clients and internal brands
- Identify key growth opportunities and positioning angles
- Design scalable growth systems for brands
Viral & Organic Growth Strategy
- Develop viral content and campaign strategies
- Research why certain brands and campaigns succeed
- Build growth ideas around:
- emotion
- relatability
- community
- storytelling
- value-driven content
Case Study Research
- Study successful Indian and international brands
- Present growth case studies regularly
- Apply growth learnings to Zepfly clients and internal projects
Brands commonly studied:
- Zomato
- Zepto
- Duolingo
- Notion
- boAt
- Apple
Campaign Planning
- Build strategic marketing campaigns
- Work on:
- brand recall
- retargeting storytelling
- viral campaigns
- community growth
- positioning campaigns
Content & Growth Alignment
- Work closely with the Content Head daily
- Guide content direction based on growth goals
- Identify high-performing content formats and angles
- Ensure content strategy aligns with business goals
Team & Intern Management
- Train and guide marketing interns
- Help interns understand growth thinking and brand strategy
- Review research, positioning, and growth plans
Daily Content Contribution
- Create 2 reels daily about:
- marketing strategy
- business growth
- brand positioning
- viral campaigns
- growth case studies
(Content Head provides hooks and coordination.)
Skills Required
- Growth Strategy
- Brand Strategy
- Marketing Strategy
- Content Marketing
- Consumer Psychology
- Viral Marketing
- Social Media Strategy
- Communication Skills
- Research & Analysis
- Creative Thinking
- Business Strategy
Who We Are Looking For
We are looking for someone who:
- Studies how brands grow
- Understands virality and consumer behavior
- Thinks beyond ad campaigns
- Has strong strategic thinking ability
- Loves researching successful businesses and campaigns
- Can connect content with growth outcomes
- Has a founder-like mindset toward growth
Preferred Experience
Candidates with experience in:
- brand strategy
- digital marketing
- startup growth
- content strategy
- D2C growth
- SaaS growth
- community-led marketing
will be strongly preferred.
What You’ll Learn & Build
- Real-world growth systems
- Brand positioning frameworks
- Viral content strategy
- Startup growth execution
- Strategic marketing thinking
- Client growth planning
- Business scaling systems
Pay: ₹22,000.00 - ₹30,000.00 per month
Work Location: In person
