Varija Lifestyle is seeking a creative, hands-on, and result-oriented Social Media Manager to manage the company's digital presence across all social media platforms. The ideal candidate should be capable of creating daily content, designing graphics, editing videos and reels, managing social media pages, and driving audience engagement. Candidates from Fashion, Apparel, Retail, industry preferred.
Key Responsibilities
· Create and publish daily posts across Instagram, Facebook, LinkedIn, YouTube Shorts, and other social media platforms.
· Design social media creatives, promotional posts, and marketing materials using Canva, Adobe Photoshop, Illustrator, or similar tools.
· Create, edit, and publish reels, short-form videos, stories, and promotional videos.
· Develop monthly content calendars and social media strategies.
· Write engaging captions, content copies, hashtags, and campaign communication.
· Manage and grow the brand's social media presence and engagement.
· Plan and execute social media campaigns, product launches, and promotional activities.
· Coordinate product shoots, content shoots, and influencer collaborations.
· Stay updated with social media trends and create trend-based content.
· Monitor audience engagement, comments, messages, and customer interactions.
· Track social media performance and prepare weekly and monthly reports.
· Work closely with marketing, e-commerce, and creative teams to achieve business objectives.
· Ensure brand consistency across all digital platforms.
Preferred Candidate Profile
· 3–6 years of experience in Social Media Management, Content Creation, Graphic Designing, or Digital Marketing.
· Experience in Fashion, Apparel, Retail, Lifestyle, preferred.
· Strong portfolio showcasing social media creatives, reels, videos, and content campaigns.
· Hands-on experience in graphic design and video editing.
· Ability to independently manage multiple social media platforms.
· Strong creativity, communication, and storytelling skills.
· Knowledge of current social media trends and platform algorithms.
Education
· Bachelor's Degree in Mass Communication, Marketing, Journalism, Fashion Communication, Graphic Design, or related field.
· Certifications in Digital Marketing, Graphic Design, Video Editing, or Social Media Marketing will be an added advantage.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
