We are looking for an Influencer Marketing Specialist who can build and manage influencer marketing for an e-commerce brand from the ground up.
You will be responsible for finding relevant influencers, reaching out to them, negotiating collaborations, coordinating product promotions, and building long-term influencer relationships that generate sales and brand awareness.
This role is ideal for someone who understands how influencer marketing works and can independently identify the right creators for an e-commerce brand.
Key Responsibilities
- Research and identify relevant influencers across Instagram, TikTok, YouTube, and other platforms.
- Build and maintain a database of potential influencers based on niche, audience, engagement, location, and content quality.
- Reach out to influencers through email, DMs, and other channels to propose collaborations.
- Develop effective influencer outreach and follow-up strategies.
- Negotiate collaboration terms, product exchanges, paid promotions, commissions, and affiliate partnerships.
- Coordinate product seeding and ensure influencers receive the required products and information.
- Manage influencer collaborations from initial outreach to content delivery and campaign completion.
- Track influencer performance, sales, engagement, conversions, and ROI.
- Identify high-performing influencers and develop long-term partnerships with them.
- Continuously test new influencer niches, platforms, creators, and outreach strategies.
- Work with the marketing team to create compelling influencer campaign briefs and promotional strategies.
Requirements
- 3+ years of experience in Influencer Marketing, Creator Marketing, or Social Media Marketing.
- Proven understanding of influencer discovery and outreach.
- Experience working with e-commerce brands is strongly preferred.
- Ability to identify influencers based on audience quality, engagement, content, and brand fit—not just follower count.
- Strong communication and negotiation skills.
- Comfortable with cold outreach and persistent follow-ups.
- Experience with influencer platforms, creator databases, Instagram, TikTok, YouTube, or similar tools.
- Strong analytical skills and ability to measure campaign performance.
- Self-motivated and capable of independently building an influencer marketing channel.
What We're Looking For
We are not looking for someone who only manages influencer posts.
We want someone who can build the entire influencer acquisition engine—find the right creators, start conversations, close collaborations, manage relationships, and ultimately turn influencer marketing into a consistent customer acquisition channel.
Pay: ₹150,000.00 - ₹200,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Work from home
Work Location: Remote
