Job Description.
This role needs both strategic thinking with hands-on execution, focusing on on-platform advertising, performance optimisation, analytics, and collaboration with broader growth teams to meet both top-line and bottom-line objectives. This is a high-impact growth role where the Quick Commerce Performance and will be responsible for driving revenue, efficiency & visibility across Quick Commerce platforms
Abhar Tech is a leading global information technology, consulting and business process services company.
Responsibilities.
-
End-to-end management / execution / optimization and monitoring of Quick Commerce digital media campaigns
-
Monitor daily and weekly performance trends including ACOS, TACOS, ROAS, spend, profitability, and sales
-
Analyze SKU wise platform performance including Sales & revenue / CTR / Conversion rate / Page views / Impressions & click share
-
Conduct root cause analysis for fluctuations in revenue or campaign performance
- Track and report key Quick Commerce performance metrics including Input metrics / Performance metrics / Day-parting performance / Campaign laddering effectiveness
-
Closely track organic rankings and product-level Share of Voice
-
Correlate PPC activity with organic rank movement and revenue uplift ·
- Predict and optimise performance by aligning paid campaigns with organic growth goals
-
Stay updated with new and emerging tools, formats, and best practices Quick Commerce advertising ecosystems
-
Work closely with the overall growth and category teams to Share insights and performance learnings / Design and run experiments and tests / Ensure alignment of PPC efforts with overall business goals
-
Drive new ideas and processes for Account structure optimisation / Keyword strategy development / Bidding frameworks / Ad copy and content optimisation
-
Daily monitoring, optimisation and reporting of campaign performance
- Strong communication and stakeholder management skills & Strong analytical mindset with problem-solving ability
- Prior experience working with Quick Commerce platforms for various product categories
- Familiarity with demographic performance analysis and optimisation
