About Mindshaft:
Mindshaft was founded in 2010. We specialize in creating innovative strategic brand activation ideas and campaigns. At MINDSHAFT, we offer solutions to brands and businesses through our strategic and effective approach in Activation and BTL communications. Our esteemed clients include ITC Ltd, Zydus Wellness, Unilever, ABP Pvt Ltd, Cheil India Pvt Ltd, Amrutanjan Health Care Ltd, Emami Limited, Kirloskar Oil Engines Limited, Bayer Crop Science, Tata Rallies, Fun City, and many more. Mindshaft Media Pvt Ltd is headquartered in Kolkata, with offices in Bangalore, Delhi, and Mumbai.
Job Overview:
The Marketing Intern will support the Marketing and Business Development teams in executing brand activation campaigns, market research, and client engagement activities. The role offers hands-on exposure to BTL marketing, campaign planning, content creation, event coordination, and market analysis. The intern will work closely with cross-functional teams to gain practical experience in marketing operations while contributing to the company's business objectives.
Responsibilities and Duties:
Market Research & Analysis
- Conduct market research to identify industry trends, competitor activities, and potential business opportunities.
- Gather and analyze customer insights to support marketing strategies and campaign planning.
- Prepare research reports and presentations for internal stakeholders.
Brand Activation & Events
- Support the planning and execution of BTL activations, promotional campaigns, and corporate events.
- Coordinate with internal teams and external vendors to ensure smooth campaign execution.
- Assist in maintaining event documentation and campaign records.
Marketing Collateral & Presentations
- Help prepare client presentations, marketing proposals, and promotional materials.
- Ensure brand consistency across all marketing communications.
- Support the team in creating visually appealing presentations using PowerPoint and other design tools.
Coordination & Administrative Support
- Coordinate with Business Development, Operations, and Creative teams for ongoing projects.
- Maintain marketing databases, campaign trackers, and documentation.
- Perform other marketing-related tasks assigned by the reporting manager.
Specific Skills:
- Education Level: Pursuing or recently completed Graduation/Post Graduation in Marketing, Business Administration, Mass Communication, or a related field.
- Area of Interest: Marketing, Brand Activation, Digital Marketing, Events, Advertising, or Media.
- Communication: Good verbal and written communication skills in English and the local language.
- Technical Skills: Basic knowledge of MS Office (Excel, PowerPoint, Word); familiarity with Canva, social media platforms, or digital marketing tools will be an added advantage.
- Key Skills: Creative thinking, willingness to learn, research skills, presentation skills, time management, teamwork, attention to detail, and a proactive attitude.
Benefits:
- Hands-on exposure to Brand Activation, BTL Marketing, and Corporate Marketing.
- Opportunity to work with leading national brands and experienced marketing professionals.
- Internship Certificate upon successful completion.
- Potential opportunity for Pre-Placement Offer (PPO) based on performance.
Pay: ₹7,000.00 - ₹10,000.00 per month
Work Location: In person
