Location: Chennai
Experience: 3–5 Years
Qualification: Any Bachelor's or Master's in Business, Marketing, Communications or a related field
Role Overview
We are looking for a results-driven Digital Marketing Specialist to execute end-to-end digital marketing strategies, with a strong focus on customer acquisition, SEO/GEO optimization and building a consistent pipeline of high-quality leads for our SaaS products.
Key Responsibilities
- Generate qualified SaaS leads through digital campaigns, content, and partnerships
- Plan and execute multi-channel campaigns across SEO/GEO, email, content and social media
- Manage prospect interactions and track sales activities using CRM tools
- Optimize the marketing-to-sales conversion pipeline to improve lead quality and conversion
- Conduct market research and competitor analysis to identify growth opportunities and strengthen USPs
- Track and analyze key marketing KPIs including traffic, conversion rates, CTR, email open rates, and engagement
- Prepare performance reports and recommend data-driven optimization strategies
- Collaborate with product development and sales teams to align marketing and growth strategies
Must-Have Skills
- Experience in Digital Marketing, preferably in B2B software or SaaS products
- Strong understanding of SEO, GEO, email marketing, content strategy, and social media marketing
- Hands-on experience in lead generation and digital campaign management
- Proficiency in Google Analytics and Google Search Console
- Experience with SEMrush, Hootsuite, Mailchimp, or similar marketing tools
- Familiarity with CRM systems and lead management
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Creative approach to content and campaign development
- Strong project management and execution skills
Good-to-Have
- Knowledge of marketing automation and performance marketing
- Experience with competitor research and market intelligence
- Understanding of conversion optimization and SaaS customer acquisition
- Knowledge of emerging digital marketing trends and tools
