Position: Marketing Executive
Company: Toolcom Innovative Solutions Pvt. Ltd.
Location: Kovilpalayam,Coimbatore
Job Type: Full-Time
No. of Openings: 2
Salary: ₹15,000 – ₹32,000 per month (Based on Experience)
Benefits: PF, Bonus, and other statutory benefits as applicable.
Additional Requirement: Candidate must possess a valid two-wheeler driving license and own a two-wheeler for field visits.
Position: B2B Toys Marketing Executive
To develop and expand the company's B2B customer base by promoting toy products to wholesalers, distributors, retailers, e-commerce sellers, supermarkets, institutional buyers, and corporate clients while achieving sales and business growth targets.
Key Roles & Responsibilities
1. Business Development
- Identify and acquire new B2B customers.
- Develop relationships with distributors, wholesalers, retailers, and online sellers.
- Generate new business opportunities across assigned territories.
- Conduct regular customer visits to increase market penetration.
2. Market Research
- Analyze toy market trends and customer preferences.
- Monitor competitors' products, pricing, and promotional activities.
- Identify high-demand toy categories and seasonal opportunities.
- Gather customer feedback for product improvement.
3. Customer Relationship Management
- Maintain strong relationships with existing customers.
- Resolve customer complaints and service issues promptly.
- Conduct regular follow-ups for repeat business.
- Ensure high customer satisfaction and long-term partnerships.
4. Product Promotion
- Present new toy collections and product features.
- Organize product demonstrations and customer presentations.
- Participate in exhibitions, trade fairs, and dealer meets.
- Promote festive and seasonal product campaigns.
5. Sales & Revenue Generation
- Achieve monthly and annual sales targets.
- Increase product visibility in the market.
- Expand product placement with key accounts.
- Negotiate pricing, discounts, and commercial terms.
6. Marketing Activities
- Prepare brochures, catalogs, product presentations, and promotional materials.
- Coordinate digital marketing campaigns with the marketing team.
- Support new product launches.
- Build brand awareness among business customers.
7. Order Management
- Collect purchase orders from customers.
- Coordinate with production, stores, and logistics teams.
- Ensure timely order processing and delivery.
- Monitor order status until successful completion.
8. Pricing & Quotations
- Prepare quotations based on customer requirements.
- Maintain approved pricing structures.
- Coordinate special pricing approvals.
- Support tender and bulk order submissions.
9. Territory Management
- Plan daily customer visits.
- Cover assigned markets effectively.
- Develop regional sales strategies.
- Expand dealer and distributor networks.
10. Reporting & Documentation
- Submit daily visit reports (DVR).
- Maintain CRM records.
- Prepare weekly and monthly sales reports.
- Track sales forecasts and pipeline status.
- Update customer databases.
Required Skills
- Strong B2B sales and negotiation skills.
- Excellent communication and presentation abilities.
- Customer relationship management.
- Market analysis and business development.
- Knowledge of toys and consumer products.
- Microsoft Excel, PowerPoint, and CRM software.
- Problem-solving and decision-making skills.
- Time management and planning.
- Team collaboration.
- Willingness to travel extensively.
Key Performance Indicators (KPIs)
- New distributors/dealers appointed.
- New customer acquisition.
- Monthly sales revenue.
- Achievement of sales targets.
- Repeat order percentage.
- Customer retention rate.
- Market coverage.
- Dealer activation.
- Collection of outstanding payments.
- New product launch success.
- Lead conversion rate.
- Customer satisfaction score.
Reporting Structure
- Reports To: Director
- Works Closely With: Sales Team, Production, Planning, Supply Chain, Purchase, Quality Assurance, Finance, Logistics, Customer Service, and Product Development Teams.
- Coordinates With: Distributors, Wholesalers, Retail Chains, Modern Trade, E-commerce Partners, Institutional Buyers, and Corporate Customers.
Industries Suitable for This Role
- Toys & Games
- Plastic Products
- Baby Care Products
- Educational Toys
- Gift Articles
- Consumer Durables
- Stationery
- Retail Chain Supply
- E-commerce Marketplace Business
This role focuses on expanding the company's market presence, building long-term business relationships, increasing sales revenue, and strengthening the brand in the B2B toy industry.
Preferred Qualifications
- Education: MBA (Marketing) / BBA / Any Degree.
- Experience: 0–5 years in B2B Sales or Marketing (Toys, Consumer Goods, Baby Products, Stationery, Gift Items, or Retail Products).
- Valid driving license preferred.
Contact details:
TOOLCOM INNOVATIVE SOLUTIONS PVT. LTD;
D/No. 5/125,5/125A & 5, Sri Subha Ganesh Industrial Estate,
Kuppepalayam (Po), Annur (Tk),
Coimbatore - 641107.
Mobile: +91 8925876504 & 7373222135, Mail ID: [email protected]
Pay: ₹15,000.00 - ₹32,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
