Job Title: Customer Relations cum Marketing Executive
Location: Perumbavoor
Industry: Construction
Experience: Minimum 2 Years (Mandatory in Construction Industry)
Job Summary
We are seeking a proactive and customer-focused Customer Relations cum Marketing Executive with a minimum of 2 years of experience in the construction industry. The ideal candidate will be responsible for maintaining strong client relationships, coordinating customer communications, supporting sales and marketing initiatives, and enhancing the company's brand presence. The candidate should possess excellent communication, coordination, and marketing skills while ensuring a seamless customer experience throughout the project lifecycle.
Key ResponsibilitiesCustomer Relationship Management
- Act as the primary point of contact for customers from inquiry through project handover.
- Build and maintain strong, long-term relationships with clients.
- Respond promptly to customer inquiries, concerns, and service requests.
- Coordinate with sales, project, engineering, and site teams to ensure timely customer updates.
- Maintain customer records, follow-up schedules, and communication logs.
- Handle customer complaints professionally and ensure timely resolution.
- Collect customer feedback and recommend improvements to enhance customer satisfaction.
- Assist customers with documentation, agreements, payment reminders, and project-related communications.
Marketing Responsibilities
- Plan and execute marketing activities to generate quality leads for residential and commercial projects.
- Coordinate digital marketing campaigns in collaboration with the marketing team.
- Assist in creating promotional materials, brochures, presentations, and marketing content.
- Organize project launches, exhibitions, property events, and customer engagement programs.
- Coordinate social media promotions and support online branding initiatives.
- Build relationships with channel partners, brokers, and referral networks.
- Monitor competitor activities, market trends, and customer preferences.
- Support branding initiatives to improve market visibility and customer engagement.
Coordination & Reporting
- Coordinate with internal departments to ensure smooth execution of customer requirements.
- Prepare daily, weekly, and monthly customer interaction and marketing reports.
- Maintain CRM records and ensure accurate customer data management.
- Track customer satisfaction levels and follow up on pending issues until closure.
- Assist management in implementing customer engagement strategies and retention programs.
Required Qualifications
- Bachelor's Degree in Marketing, Business Administration, Commerce, or a related field.
- Minimum 2 years of experience in the Construction or Real Estate Industry (Mandatory).
- Proven experience in customer relationship management and marketing coordination.
- Strong verbal and written communication skills in English and Malayalam.
- Good interpersonal, negotiation, and relationship management skills.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint) and CRM software.
- Knowledge of digital marketing and social media platforms will be an added advantage.
Preferred Skills
- Excellent customer service and problem-solving abilities.
- Strong organizational and multitasking skills.
- Ability to coordinate effectively with cross-functional teams.
- Presentation and communication skills.
- Professional appearance and customer-centric attitude.
- Ability to work under deadlines and manage multiple priorities.
Key Performance Indicators (KPIs)
Pay: ₹9,946.76 - ₹33,715.41 per month
Work Location: In person
