Job Description – Digital Marketing Executive (Performance Marketing)
Job Title: Digital Marketing Executive / Performance Marketing Executive
Department: Marketing
Employment Type: Full-Time
Experience: 1–3 Years (Freshers with relevant certifications and internship experience may also apply)
Job Summary
We are looking for a creative and result-oriented Digital Marketing Executive to plan, execute, and optimize online advertising campaigns. The ideal candidate will be responsible for generating quality leads, increasing brand visibility, and maximizing return on ad spend (ROAS) through digital platforms.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and other digital platforms.
- Generate high-quality leads through performance marketing campaigns.
- Conduct keyword research, audience targeting, and competitor analysis.
- Track campaign performance using Google Analytics, Meta Ads Manager, and other reporting tools.
Required Skills
- Hands-on experience with Meta Ads Manager and Google Ads.
- Knowledge of Google Analytics and Google Tag Manager.
- Understanding of lead generation, conversion tracking, and campaign optimization.
- Basic knowledge of SEO, social media marketing, and email marketing.
Preferred Platforms
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display & YouTube)
- LinkedIn Ads (preferred)
- Google Analytics
- Google Tag Manager
- Canva or Adobe Creative Suite (basic knowledge preferred)
Job Type: Full-time
Pay: Up to ₹25,000.00 per month
Education:
Experience:
- Digital marketing: 2 years (Preferred)
- total work: 2 years (Preferred)
Work Location: In person
