JOB DESCRIPTION
About Us
PNR Lakshmi Silks is one of the leading textile retail showrooms in Tindivanam, offering an extensive collection of Silk Sarees, Bridal Wear, Women's Ethnic Wear, Men's Wear, Kids Wear, and Fashion Accessories. With a strong commitment to quality, customer satisfaction, and innovation, PNR Lakshmi Silks strives to create an exceptional shopping experience while building a strong digital presence to connect with customers across multiple online platforms.
Purpose of the Role
The Digital Marketing Executive will be responsible for planning, executing, and managing the company's digital marketing initiatives to increase brand awareness, customer engagement, and showroom footfall. The role involves handling social media platforms, creating engaging content, executing paid campaigns, coordinating with creative teams, monitoring campaign performance, and supporting promotional activities.
The ideal candidate should possess creativity, strong communication skills, analytical thinking, and a passion for digital marketing and branding.
Key Responsibilities Digital Marketing & Campaign Management
- Plan, execute, and monitor digital marketing campaigns across various online platforms.
- Develop marketing strategies to increase brand visibility and customer engagement.
- Execute promotional campaigns for festive seasons, bridal collections, new arrivals, and showroom events.
- Monitor campaign performance and optimize for better reach and conversions.
- Manage digital marketing budgets effectively.
Social Media Management
- Manage the company's Facebook, Instagram, YouTube, WhatsApp Business, and Google Business Profile.
- Create and schedule engaging posts, reels, stories, and promotional content.
- Increase followers, engagement, and customer interaction across all social media platforms.
- Respond to customer enquiries, comments, and messages professionally.
- Track social media performance and prepare engagement reports.
Content Creation & Brand Promotion
- Coordinate with photographers, videographers, graphic designers, and influencers for marketing content.
- Assist in creating banners, posters, advertisements, product videos, and promotional creatives.
- Develop engaging captions, promotional copy, and marketing content.
- Ensure all marketing materials maintain brand consistency.
Paid Advertising & Lead Generation
- Plan and manage Meta (Facebook & Instagram) Ads and Google Ads campaigns.
- Generate quality customer leads through digital platforms.
- Optimize advertisements to improve reach, engagement, and return on investment (ROI).
- Monitor campaign analytics and improve performance regularly.
- Support showroom campaigns to increase walk-in customers.
Website & Online Presence
- Coordinate website content updates, banners, and promotional offers.
- Support Search Engine Optimization (SEO) activities to improve online visibility.
- Ensure business information is updated across all online platforms.
- Monitor customer reviews and maintain a positive online reputation.
Reporting & Performance Analysis
- Prepare daily, weekly, and monthly digital marketing reports.
- Monitor campaign performance using Google Analytics, Meta Insights, and other marketing tools.
- Analyze customer engagement and campaign effectiveness.
- Present performance reports and recommendations to the management.
- Track competitor activities and digital marketing trends.
Desired Skills
- Strong Knowledge of Social Media Marketing
- Meta Ads (Facebook & Instagram Advertising)
- Google Ads & Google Analytics
- Basic SEO & Content Marketing
- Canva / Adobe Photoshop (Basic Knowledge Preferred)
- Creative Content Writing
- Digital Campaign Planning & Execution
- Video & Reels Coordination
- Analytical Thinking & Reporting
- Excellent Communication Skills
- Time Management & Multitasking
- Creativity & Innovation
Educational Qualification
- Bachelor's Degree in Marketing, Business Administration, Digital Marketing, Commerce, or any related field.
- Digital Marketing Certification will be an added advantage.
Preferred Experience
- 1–2 years of experience in Digital Marketing.
- Experience in Textile, Fashion, Retail, or Lifestyle brands will be preferred.
- Candidates with experience in Meta Ads, Google Ads, Social Media Marketing, and Content Creation will have an added advantage.
Key Competencies
- Creativity & Innovation
- Customer-Centric Approach
- Brand Building Mindset
- Planning & Execution
- Communication Skills
- Attention to Detail
- Team Collaboration
- Problem-Solving Ability
- Target-Oriented Approach
- Adaptability & Continuous Learning
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
