TRIVIAL CHAPTER – Immigration Services
Designation: Performance Marketer
Reporting to: Director
Working Days: Monday – Saturday
Working Hours: 10 AM – 7 PM
ABOUT TRIVIAL CHAPTER
Trivial Chapter is a well-established organization working with global entrepreneurs across industries like business setup, immigration, and education, with a strong presence in Europe. In India, we have offices in Bangalore, Mumbai, Chennai, Hyderabad, Trivandrum, Kochi, and Vishakhapatnam, along with our North India office in Gurgaon. Globally, we operate in Portugal, Greece, and Spain, and continue to expand our digital and international footprint.
ABOUT THE ROLE
We are looking for a results-driven Performance Marketer who can also manage our social media presence. The ideal candidate should have strong expertise in paid advertising, campaign optimization, and social media strategy to drive leads, engagement, and brand awareness.
KEY RESPONSIBILITIES
Performance Marketing
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other relevant platforms
- Drive lead generation campaigns and optimize performance to achieve business targets
- Monitor and improve key metrics such as ROAS, CPL, CPC, CTR, and Conversion Rate
- Conduct audience research, keyword research, competitor analysis, and A/B testing
- Set up and track campaign performance using Google Analytics, Google Tag Manager, and other tracking tools
- Manage campaign budgets and recommend optimization strategies to maximize ROI
- Prepare weekly and monthly performance reports with actionable insights
- Work closely with sales and internal teams to improve lead quality and campaign effectiveness
Social Media Management
- Manage social media presence across Instagram, Facebook, and LinkedIn
- Coordinate with the content, design, and video teams to ensure timely publishing of posts, reels, and marketing content
- Maintain content calendars and ensure consistent brand communication across platforms
- Suggest content ideas and campaign opportunities based on platform trends and audience insights
REQUIRED SKILLS
- Experience in Performance Marketing and lead generation campaigns
- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads
- Strong understanding of campaign optimization, audience targeting, remarketing, and conversion tracking
- Experience with Google Analytics, Google Tag Manager, and performance reporting tools
- Familiarity with CRM systems and lead management processes
- Understanding of social media platform management and audience engagement
- Strong analytical, reporting, and problem-solving skills
- Good communication and stakeholder management abilities
KPI
- Lead Generation & Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Campaign Performance & ROI
- Engagement Rate & Follower Growth
QUALIFICATION AND EXPERIENCE
- 3 - 5+ years of experience in Performance Marketing
- Proven experience managing and optimizing paid advertising campaigns
- Experience working with lead generation and conversion-focused marketing strategies
- Bachelor's degree in Marketing, Business, or a related field preferred
- Plan, execute, and optimize paid campaigns on platforms like Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads
- Monitor campaign performance and improve ROI (ROAS, CPL, CPC)
- Conduct keyword research, audience targeting, and A/B testing
- Track conversions using tools like Google Analytics, Google Tag Manager
- Prepare weekly/monthly performance reports
Website Link: https://www.trivialchapter.com
How To Apply: Interested candidates are requested to share their updated resume at this email ID [ [email protected] ]
Pay: ₹15,000.00 - ₹23,000.00 per month
Work Location: Remote
