Company: Gallery Silver Scapes
Location: Delhi NCR
Job Type: Full-Time
Industry: Art, Luxury Décor & Lifestyle
Job Summary
Gallery Silver Scapes is seeking a results-driven Meta Ads Specialist to manage, optimize, and scale paid advertising campaigns across Facebook and Instagram. The ideal candidate should have hands-on experience in campaign planning, audience targeting, lead generation, conversion optimization, and performance analysis.
Key Responsibilities
- Plan, create, manage, and optimize Meta advertising campaigns (Facebook & Instagram).
- Generate high-quality leads and maximize return on ad spend (ROAS).
- Conduct audience research, targeting, retargeting, and lookalike audience creation.
- Develop campaign strategies for lead generation, website traffic, engagement, and conversions.
- Monitor daily campaign performance and optimize budgets, bids, placements, and creatives.
- Perform A/B testing on ad creatives, copy, audiences, and landing pages.
- Track and analyze campaign metrics using Meta Ads Manager, Meta Pixel, and analytics tools.
- Coordinate with the content, design, and marketing teams to develop effective ad creatives.
- Prepare weekly and monthly performance reports with actionable insights.
- Stay updated with Meta advertising policies, algorithm changes, and industry trends.
- Manage remarketing campaigns and customer acquisition funnels.
Required Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- 2–5 years of hands-on experience managing Meta Ads campaigns.
- Strong understanding of Facebook Ads Manager, Business Manager, and Meta Pixel.
- Experience in lead generation and conversion-focused campaigns.
- Knowledge of audience segmentation, retargeting, and funnel marketing.
- Proficiency in campaign analysis and reporting.
- Familiarity with Google Analytics and website tracking tools.
Preferred Skills
- Experience in luxury brands, art, interior design, home décor, or lifestyle industries.
- Strong analytical and problem-solving abilities.
- Knowledge of conversion rate optimization (CRO).
- Experience managing large advertising budgets.
- Excellent communication and collaboration skills.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Lead Quality
- Conversion Rate
- Click-Through Rate (CTR)
- Customer Acquisition Cost (CAC)
Benefits
- Competitive Salary
- Performance-Based Incentives
- Career Growth Opportunities
- Exposure to Luxury Art & Premium Décor Industry
- Collaborative and Creative Work Environment
Schedule
- Monday to Saturday
- 10:00 AM – 6:30 PM
Pay: ₹25,000.00 - ₹45,000.00 per month
Work Location: In person
