Position: Area Sales Manager (ASM)
Department: Sales
Reporting To: Sales Head / Director
Key Responsibilities
Sales & Business Development
* Achieve monthly, quarterly, and annual sales targets.
* Expand Dharti Namkeen’s distributor and dealer network.
* Identify new business opportunities within the assigned territory.
* Increase market penetration across retail, wholesale, and institutional segments.
* Develop and execute area-wise sales plans.
Distributor Management
* Appoint new distributors after market evaluation.
* Build strong relationships with existing distributors.
* Monitor distributor stock levels and order frequency.
* Resolve distributor concerns promptly.
* Ensure timely collection of outstanding payments where applicable.
Retail Market Development
* Visit retail outlets regularly.
* Increase product availability and visibility.
* Ensure proper product placement and merchandising.
* Monitor competitor products, pricing, and promotional activities.
* Identify opportunities for increasing secondary sales.
Team Management
* Recruit, train, and mentor Sales Executives and Sales Representatives.
* Set daily and monthly sales targets for the team.
* Conduct regular market visits with sales staff.
* Review employee performance and provide coaching.
* Maintain discipline and productivity within the sales team.
Customer Relationship Management
* Build long-term relationships with retailers, distributors, and key customers.
* Resolve customer complaints professionally.
* Collect feedback from retailers and consumers.
* Improve customer satisfaction through timely support.
Market Intelligence
* Conduct regular market surveys.
* Monitor competitor launches, pricing, schemes, and promotions.
* Identify market trends and customer preferences.
* Recommend new product opportunities and market expansion strategies.
Sales Planning & Execution
* Prepare monthly beat plans and travel schedules.
* Ensure effective territory coverage.
* Implement company sales schemes and promotional campaigns.
* Support new product launches in the assigned area.
* Coordinate with marketing for local promotional activities.
Reporting & Documentation
* Submit Daily Sales Reports (DSR).
* Prepare Weekly and Monthly Sales Reports.
* Maintain records of distributor visits and retailer interactions.
* Track target achievement and market performance.
* Report market insights and business opportunities to management.
Inventory & Supply Coordination
* Monitor stock availability at distributor and retail levels.
* Prevent stock-outs and overstocking.
* Coordinate with warehouse and logistics for timely deliveries.
* Ensure smooth supply chain operations in the territory.
Collection & Commercial Compliance
* Monitor payment collections from distributors.
* Ensure adherence to company credit policies.
* Minimize overdue outstanding amounts.
* Coordinate with accounts regarding payment issues.
Brand Development
* Increase Dharti Namkeen’s brand presence across the territory.
* Ensure proper branding materials are displayed.
* Execute local promotional activities, sampling, and retailer engagement programs.
* Maintain visibility standards across all outlets.
Key Performance Indicators (KPIs)
* Achievement of monthly sales targets.
* Territory sales growth.
* New distributor appointments.
* New retail outlet additions.
* Secondary sales growth.
* Market coverage percentage.
* Product availability across outlets.
* Collection efficiency.
* Team productivity.
* Distributor satisfaction.
* Retailer satisfaction.
* Market share growth.
* Sales report accuracy and timeliness.
Preferred Qualifications
* Bachelor’s degree in Business, Marketing, or a related field., NO BARS FOR THE RIGHT CANDIDATE.
we appreciate the creativity and ownership you bring
* 3–7 years of FMCG sales experience, preferably in food or namkeen products.
* Strong knowledge of distributor management and retail sales.
* Proven experience in leading field sales teams.
* Excellent negotiation, communication, and analytical skills.
* Willingness to travel extensively within the assigned territory.
* Valid driving licence and ability to conduct regular market visits.
Pay: ₹16,035.54 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Internet reimbursement
- Leave encashment
Work Location: In person
