The Area Sales & Distribution Executive will be responsible for driving sales growth, strengthening the distribution network, and expanding market presence within the assigned territory. The incumbent will focus on achieving sales targets by developing new business opportunities, managing distribution channels, and building long-term relationships with distributors, retailers, and institutional customers. The role also involves identifying new market opportunities, executing promotional initiatives, and ensuring effective product availability across the territory.
Key ResponsibilitiesSales & Business Development
- Achieve the assigned sales targets and business objectives within the designated territory.
- Identify, develop, and convert new business opportunities to increase market penetration.
- Promote and expand sales through retail outlets, supermarkets, wholesalers, distributors, and institutional customers.
- Develop business opportunities with catering companies, event organisers and other food service establishments.
- Maintain strong relationships with existing customers while identifying opportunities for business expansion.
- Conduct regular market visits to generate new leads and strengthen customer engagement.
Distribution Management
- Develop and strengthen the distribution network to ensure effective market coverage.
- Coordinate with distributors to ensure timely product availability and efficient order fulfilment.
- Monitor stock availability, product movement, and distribution performance across the assigned territory.
- Ensure adherence to the Company's sales and distribution policies and operational standards.
Market Development & Marketing
- Identify potential markets, new sales channels, and business opportunities within the territory.
- Monitor competitor activities, pricing strategies, product launches, and market trends.
- Coordinate local promotional activities, product sampling, and brand awareness initiatives.
- Recommend market development strategies based on customer feedback and market intelligence.
Customer Relationship Management
- Establish and maintain professional relationships with distributors, channel partners, and key customers.
- Ensure prompt resolution of customer concerns and service-related issues.
- Maintain a high level of customer satisfaction through regular engagement and support.
Reporting & Administration
- Submit daily, weekly, and monthly sales and market activity reports.
- Maintain accurate records of customer visits, sales performance, and market feedback.
- Provide timely updates on competitor activities, customer requirements, and market developments to the reporting manager.
Eligibility Criteria
Educational Qualification
- Bachelor's Degree or Diploma in any discipline.
- MBA in Marketing or a related field will be an added advantage.
Experience
- 2–10 years of experience in Sales, Distribution, or Business Development within the FMCG, Dairy, Ice Cream, Frozen Foods, Beverage, or Food Distribution sectors.
- Experience in distributor management and institutional sales will be preferred.
Required Competencies
- Sales Planning and Execution
- Business Development
- Distribution & Channel Management
- Institutional Sales
- Market Development
- Customer Relationship Management
- Negotiation and Communication Skills
- Analytical and Problem-Solving Skills
- Proficiency in MS Office and sales reporting tools
Additional Requirements
- Possession of a valid 2/4 wheeler driving licence .
- Willingness to travel extensively within the assigned territory.
- Ability to work independently while achieving sales and business objectives.
- Sound knowledge of the local market and distribution network will be an added advantage.
Pay: ₹25,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Leave encashment
- Paid time off
Work Location: In person
