Job Title: SEO Manager
Location: Bangalore, India
Experience Level: 5+ Years
About Lumos Learning
Lumos Learning is a leading provider of K–12 learning solutions in the U.S., empowering students and schools through innovative, research-backed digital programs. Since 2007, we’ve partnered with over 77,000 schools and impacted 1.6 million+ students with our online learning and test preparation products.
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Role Overview
We are looking for an experienced SEO / AEO Manager to drive organic growth and improve our search visibility across search engines and AI-powered platforms. The ideal candidate should have strong expertise in Search Engine Optimization (SEO) and an understanding of Answer Engine Optimization (AEO) to ensure our content ranks effectively on both traditional search engines and AI-driven search results.
Key Responsibilities
- Develop and implement effective SEO strategies to improve website rankings and organic traffic.
- Optimize website content, landing pages, and blogs for search engine visibility.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Work closely with the content, product, and development teams to ensure SEO best practices are followed.
- Optimize content for AI-driven search platforms and answer engines (AEO).
- Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, SEMrush, or Ahrefs.
- Identify technical SEO issues and work with the engineering team to resolve them.
- Track and report on key SEO metrics including traffic, rankings, and conversions.
Required Skills
- Strong understanding of SEO strategies including on-page, off-page, and technical SEO
- Experience with SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, or similar
- Hands-on experience with Google Analytics and Google Search Console
- Knowledge of Answer Engine Optimization (AEO) to optimize content for featured snippets, direct answers, and AI-generated responses
- Familiarity with AI Optimization (AIO) techniques to improve visibility of content across AI-driven platforms such as ChatGPT, Perplexity, and AI-powered search interfaces
- Understanding of Generative Engine Optimization (GEO) to structure content so it is effectively cited or referenced by generative AI systems
- Strong understanding of content structuring, schema markup, and semantic search
- Ability to collaborate with content, product, and engineering teams to implement SEO best practices
Preferred Qualifications
- Experience working with content-driven or SaaS products
- Understanding of AI-driven search platforms such as ChatGPT, Perplexity, or Google SGE
- Ability to collaborate with cross-functional teams
Why Join Lumos Learning
- Lead impactful EdTech projects that empower learners globally.
- Collaborate with an innovative, growth-oriented team.
- Competitive salary, benefits, and performance-based rewards.
Job Type: Full-time
Pay: ₹1,000,000.00 - ₹1,500,000.00 per year
Application Question(s):
- What is your current CTC?
- What is your expected CTC?
- Have you owned an SEO strategy before? (Yes/No)
- Are you currently working or serving a notice period? If yes, what is your notice period?
- How many years of experience do you have in SEO?
- Are you comfortable independently handling Technical SEO + GEO/AEO initiatives?
- In one sentence, how is GEO different from traditional SEO?
Work Location: In person
