We're a fast-moving, dental-focused growth company. We don't guess — we diagnose, test, and ship. We're hiring a Conversion Strategist to own the analytics, conversion, messaging, and website-performance side of the business and become the founder's right hand on everything that turns traffic into booked patients and paying customers. You'll be the person who can look at a dental website and tell us — with data, not opinion — exactly where visitors drop off, why the messaging isn't landing, why the offer isn't compelling, and what to change first to move the conversion rate. Then you'll turn that into a prioritized roadmap and drive designers, developers, and copywriters to execute it. This is a high-ownership, high-trust role. You'll own KPIs, build the reports, propose the experiments, and explain performance in plain business terms. If you're analytical, commercially minded, and genuinely obsessed with why people do what they do on a page — keep reading.
Responsibilities:
Diagnose (find what's broken and why)
- Run full conversion audits of websites and landing pages — quantitative (GA4, funnels, drop-off) and qualitative (heatmaps, session recordings, scroll/click behavior, form analytics).
- Identify friction points, drop-off points, and dead clicks, and trace source-to-conversion so we know which traffic actually books.
- Diagnose messaging clarity, offer strength, and brand positioning — why the page isn't persuading, not just where people leave.
- Run structured competitor teardowns — how our sites stack up against the best in the category, and where the gaps and opportunities are.
Prioritize & plan
- Translate findings into a ranked test/fix roadmap with a clear hypothesis, expected impact, and effort estimate for each item (ICE/PIE or similar).
- Decide what to A/B test (where we have traffic) vs. what to ship outright as a high-confidence fix (where we don't).
Direct & ship
- Write tight briefs for designers, developers, and copywriters, and project-manage execution to done.
- Own UX/UI conversion recommendations: layout, visual hierarchy, CTA effectiveness, lead-capture and form-completion optimization, mobile flow, page speed where it affects conversion.
Measure & report
- Build and maintain dashboards (Looker Studio or similar) and deliver a monthly performance report in plain business language: what we changed, what moved, what we learned, what's next.
- Own a small set of conversion KPIs and defend them.
Find what we're missing
- Surface growth opportunities the founder isn't currently thinking about — new offers, funnel steps, traffic-to-booking levers, retention/reactivation, review/reputation flywheels, speed-to-lead, etc.
Required skills (must-haves)
Analytical
- Reads behavioral data fluently and turns it into a ranked list of opportunities — not a data dump.
- Understands funnel analytics, drop-off analysis, segmentation, and source-to-conversion attribution.
- Statistical literacy: can explain significance, sample size, test duration, and why you don't stop a test early — in plain English.
- Knows when there isn't enough traffic to test, and what to do instead.
Qualitative / behavioral
- Comfortable with heatmaps, session recordings, scroll/click maps, form analytics, and basic user-behavior interpretation.
- Understands persuasion and user psychology — trust, friction, clarity, motivation — not just metrics.
Messaging & positioning
- Can articulate why a value proposition or offer is weak and propose a stronger angle.
- Understands the difference between "pretty copy" and "copy that converts," and can brief a copywriter to hit it.
Collaboration & operating
- Writes clear briefs and manages designers/devs/copywriters to deliverables.
- Communicates performance to a non-technical founder in business terms (revenue, bookings, cost-per-acquisition) — not vanity metrics.
- Self-directed, fast-moving, commercially minded, owns outcomes.
Pay: ₹40,000.00 - ₹60,000.00 per month
Application Question(s):
- Walk me through how you'd find the top 3 conversion problems on a site you've never seen. What do you look at first, and why?
- A dental clinic site gets ~1,500 visits/month and ~25 bookings. The owner wants you to "A/B test the homepage." What do you actually do, and what do you tell the owner?
- How do you trace which traffic source actually produces booked patients, not just clicks?
Experience:
- Conversion optimisation: 3 years (Required)
Work Location: Remote
