To drive student admissions, enhance the school’s brand visibility, and build strategic relationships with parents, communities, and external stakeholders. The role focuses on planning and executing marketing strategies, generating leads, and supporting enrollment growth.
Key Responsibilities:1. Business Development & Admissions Growth
- Develop and implement strategies to increase student admissions.
- Identify and generate leads through school visits, events, referrals, and partnerships.
- Build relationships with preschools, coaching centers, and community groups.
- Conduct follow-ups with prospective parents to convert inquiries into admissions.
- Maintain and track admission pipeline data.
2. Marketing & Branding
- Plan and execute online and offline marketing campaigns.
- Manage social media platforms, website updates, and digital presence.
- Coordinate promotional activities such as flyers, banners, and advertisements.
- Ensure consistent brand messaging across all channels.
- Organize school branding initiatives in the local community.
3. Parent & Community Engagement
- Act as a key point of contact for prospective parents.
- Conduct school tours and presentations.
- Organize open houses, orientation sessions, and events.
- Build long-term relationships with parents and alumni networks.
4. Market Research & Strategy
- Analyze competitor schools and market trends.
- Identify new opportunities for growth and expansion.
- Provide insights and recommendations to management.
- Track effectiveness of marketing campaigns and suggest improvements.
5. Event Management
- Plan and execute admission drives, fairs, and promotional events.
- Coordinate with internal teams for smooth event execution.
- Represent the school at external events and exhibitions.
6. Documentation & Reporting
- Maintain records of inquiries, conversions, and marketing activities.
- Prepare weekly and monthly reports on admissions and marketing performance.
- Manage CRM or data tracking systems efficiently.
Key Skills & Competencies:
- Strong communication and interpersonal skills
- Sales and persuasion abilities
- Marketing and branding knowledge
- Relationship management
- Digital marketing basics (social media, ads, content)
- Data analysis and reporting
- Event coordination skills
Qualifications & Experience:
- Bachelor’s degree in Marketing, Business Administration, or related field
- 2–5 years of experience in school admissions, sales, or marketing
- Experience in the education sector preferred
Pay: ₹5,000.00 - ₹20,000.00 per month
Benefits:
Experience:
- Business development: 1 year (Required)
Work Location: In person
