Digital Marketing and Web Development Manager
Roles and Responsibilities:
Team Leadership and Management:
- Lead, mentor, and manage a team of web developers, SEO specialists, and PPC marketing experts.
- Set clear goals, performance metrics, and KPIs for the team.
- Foster a collaborative and innovative work environment.
- Conduct regular performance reviews and provide constructive feedback.
Project and Strategy Management:
- Develop and execute digital marketing strategies that align with business objectives.
- Oversee the design, development, and maintenance of user-friendly, optimized websites.
- Manage SEO strategies to improve organic search rankings and website traffic.
- Plan and manage PPC campaigns across Google Ads and social media platforms, optimizing for ROI.
- Collaborate with stakeholders to define project scopes, timelines, and deliverables.
SEO and Content Optimization:
- Ensure on-page and off-page SEO best practices are followed.
- Analyze keyword research, website performance, and implement optimization strategies.
- Work with content creators to develop engaging, SEO-friendly content.PPC Campaign Management
- Monitor and optimize Google and Facebook Ads campaigns to achieve business objectives.
- Analyze campaign performance, report key insights, and adjust strategies for maximum ROI.
- Manage campaign budgets and allocate resources effectively.Data Analysis and Reporting:
- Analyze web traffic and campaign performance using tools like Google Analytics, Google Tag Manager, and other tracking software.
- Create and present regular reports on KPIs, ROI, and team performance.
- Provide actionable insights to stakeholders.Stakeholder Collaboration:
- Act as the primary point of contact for digital marketing and web development initiatives.
- Work closely with sales, product, and customer support teams to align strategies.Preferred Qualifications:
- Certifications in Google Ads, Analytics, or Facebook Blueprint, Seo Expert, Knowledge on word press.
- Experience in conversion rate optimization (CRO).
- Familiarity with UX/UI principles.
- Perks & Benefits:
- Benefits of Insurance
- Loyalty Bonus
- Attendance Bonus
- 5 Working Days
- US Shifts
Call HR:9967718747
[email protected]
Job Type: Full-time
Pay: ₹15,169.49 - ₹62,321.26 per month
Benefits:
Experience:
- total work: 1 year (Preferred)
Work Location: In person
