DOFY is a fast-growing recommerce platform that enables customers to sell their used smartphones, laptops, tablets, smartwatches, gaming consoles and other electronic gadgets easily and conveniently.
We provide customers with competitive pricing, doorstep pickup and quick payment, making the process of selling used electronics simple, transparent and reliable.
We are looking for a Performance Marketer who can aggressively scale customer acquisition and generate high-quality leads while maintaining profitable marketing performance.
Role Overview
As a Performance Marketer at DOFY, you will be responsible for planning, executing and optimizing paid digital marketing campaigns across multiple channels.
Your primary objective will be to increase customers selling their devices through DOFY while reducing Customer Acquisition Cost (CAC) and improving Return on Ad Spend (ROAS).
This is a highly data-driven role. We are looking for someone who understands numbers, experiments continuously and can turn advertising budgets into measurable business growth.
Key Responsibilities
- Plan, launch and optimize Meta Ads (Facebook & Instagram) campaigns.
- Manage Google Ads, including Search, Display, Performance Max, YouTube and other relevant campaigns.
- Run campaigns focused on generating customers looking to sell used mobiles, laptops and other gadgets.
- Develop city-wise, device-wise and audience-wise acquisition strategies.
- Manage daily, weekly and monthly advertising budgets.
- Continuously improve ROAS, CAC, CPL and conversion rates.
- Create and test different audiences, creatives, ad copies, offers and landing pages.
- Conduct extensive A/B testing to identify high-performing campaigns.
- Build remarketing and retargeting campaigns for users who visit DOFY but do not complete a transaction.
- Identify high-performing customer segments and scale campaigns accordingly.
- Analyse the complete customer acquisition funnel:
- Ad → Website/App → Device Valuation → Lead → Pickup → Successful Purchase
- Identify drop-off points in the funnel and work with product, design and technology teams to improve conversions.
- Track campaign performance using GA4, Google Tag Manager, Meta Pixel and other analytics tools.
- Set up and verify conversion tracking and attribution.
- Build performance dashboards and prepare regular reports for management.
- Conduct competitor analysis and identify new growth opportunities.
- Work closely with designers and content teams to develop high-converting creatives.
- Collaborate with SEO, CRM, operations and sales teams to improve overall customer acquisition.
- Experiment with new advertising channels and growth strategies.
- Monitor market trends, competitor offers and customer behaviour.
- Scale successful campaigns while maintaining profitability.Key Performance Indicators – KPIs
Your performance will primarily be measured through:
- Customer Acquisition Cost (CAC)
- Cost Per Lead (CPL)
- Cost Per Successful Device Acquisition
- Return on Ad Spend (ROAS)
- Lead-to-Pickup Conversion Rate
- Pickup-to-Purchase Conversion Rate
- Website/App Conversion Rate
- Number of successful device acquisitions generated through marketing
- Revenue / acquisition value generated from paid campaigns
Required Skills
- Strong hands-on experience with Meta Ads Manager
- Strong knowledge of Google Ads
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion Tracking
- Performance Marketing
- Lead Generation
- Retargeting & Remarketing
- Conversion Rate Optimization (CRO)
- A/B Testing
- Landing Page Optimization
- Funnel Analysis
- Audience Segmentation
- Campaign Budget Optimization
- Marketing Analytics
- Excel / Google Sheets
- Data-driven decision making
Knowledge of AppsFlyer, Firebase, Looker Studio, CRM platforms or other attribution tools will be an added advantage.
Who We're Looking For
We are looking for someone who:
- Thinks in terms of ROAS, CAC, conversions and revenue, not just impressions and clicks.
- Is comfortable managing significant advertising budgets.
- Can analyse campaign data and quickly identify what is working and what is not.
- Constantly experiments with creatives, audiences and campaign strategies.
- Has experience scaling campaigns without significantly increasing acquisition costs.
- Understands consumer behaviour and digital purchase/selling journeys.
- Can work in a fast-paced, growth-oriented environment.
- Takes ownership of campaign performance and business results.
Preferred Experience
Candidates with previous performance marketing experience in any of the following industries will be preferred:
- E-commerce
- Recommerce
- Consumer Electronics
- Used Mobile / Gadget Industry
- FinTech
- D2C Brands
- Online Marketplaces
- Hyperlocal Services
- Lead Generation Businesses
Education
Bachelor's degree in Marketing, Business, Commerce, Engineering or a related field.
Candidates with strong practical performance marketing experience will also be considered regardless of specialization.
Why Join DOFY?
- Work with a rapidly growing recommerce business.
- Manage campaigns that directly impact company revenue.
- Opportunity to handle and scale large customer acquisition campaigns.
- Experiment with new marketing channels, creatives and strategies.
- Work closely with management, product and technology teams.
- Significant opportunity for professional growth as DOFY expands.
Application
If you are passionate about performance marketing, obsessed with improving ROAS and enjoy turning data into business growth, we'd love to hear from you.
Apply now and join DOFY's growth journey.
Pay: ₹30,000.00 - ₹60,000.00 per month
Work Location: In person
