Job Title: Digital Marketing Head
Location: Chandigarh
Employment Type: Full-Time
About the Role
Canam Consultants Ltd. is looking for an experienced and results-oriented Digital Marketing Head to lead the company's digital marketing strategy, drive student lead generation, strengthen brand visibility, and maximize digital campaign performance across multiple study destinations.
Key Responsibilities
- Develop and execute digital marketing strategies aligned with business objectives.
- Lead performance marketing campaigns across Google, Meta, LinkedIn, YouTube, and other digital platforms.
- Drive high-quality student lead generation and optimize conversion rates.
- Manage SEO, SEM, social media, email marketing, and website performance.
- Monitor campaign performance, budgets, and ROI using analytics tools.
- Lead and mentor the digital marketing team while coordinating with internal stakeholders and external agencies.
- Stay updated with digital marketing trends and implement innovative marketing initiatives.
Qualifications & Experience
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field (MBA preferred).
- 6 - 8 years of digital marketing experience, with at least 3 years in a leadership role.
- Experience in the education, EdTech, or study abroad industry will be preferred.
- Strong knowledge of Google Ads, Meta Ads, SEO, Google Analytics (GA4), CRM, and marketing automation tools.
Key Skills
- Digital Marketing Strategy
- Performance Marketing
- Lead Generation
- SEO & SEM
- Social Media Marketing
- Content Marketing
- Google Analytics (GA4)
- Budget & Campaign Management
- Team Leadership
- Data Analysis & Reporting
Pay: ₹1,000,000.00 - ₹1,500,000.00 per year
Work Location: In person
