Meta & Google Ads Specialist
Mumbai (On-site)
Company: The Bombay Digital Company
About Us
The Bombay Digital Company is a fast-growing digital marketing agency specializing in performance marketing for ecommerce and product-based brands.
We primarily work on Meta conversion campaigns, shopping/catalog campaigns, and Google Ads campaigns focused on driving sales, leads, and ROAS growth.
We also have an in-house content studio for UGC content, reels, and ad creatives that improve ad performance and conversions.
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IMPORTANT
Only apply if you have hands-on experience managing Meta Ads or Google Ads campaigns.
This is NOT a sales, operations, or business development role.
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Job Responsibilities
* Plan, launch, and optimize Meta Ads campaigns (Facebook & Instagram)
* Manage Google Ads campaigns including Search, Shopping & Performance Max
* Scale ecommerce conversion campaigns profitably
* Handle retargeting, lookalike audiences, catalog ads & funnel optimization
* Monitor campaign performance, budgets, ROAS, CPA & CTR
* Conduct audience testing & creative testing
* Coordinate with creative/content team for ad creatives & UGC requirements
* Analyze campaign data and generate reports
* Improve campaign performance through continuous optimization
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Required Skills
* Hands-on experience with Meta Ads Manager
* Hands-on experience with Google Ads
* Experience running conversion campaigns
* Experience managing ecommerce/D2C brands
* Knowledge of Meta Pixel, GA4 & GTM
* Strong understanding of ROAS, CPA, CTR & funnel metrics
* Ability to scale winning campaigns
* Good analytical & communication skills
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Preferred Experience
* Shopify brand experience
* Experience with shopping/catalog campaigns
* Creative strategy understanding
* Experience handling monthly ad spends
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Pay: ₹20,000.00 - ₹50,000.00 per month
Application Question(s):
- Name the AI tools experience you have (Digital or social)
Work Location: In person
