Position Summary
The Head of Marketing will lead and oversee the overall marketing function of driving brand awareness, customer acquisition, engagement, and revenue growth. This is a strategic and hands-on leadership role responsible for developing the marketing vision, leading high-impact campaigns, strengthening the brand, and building a strong digital and offline presence to position as a leading skills and career development platform.
Key Responsibilities
1. Marketing Strategy & Leadership
- Develop and lead the overall marketing strategy in alignment with business objectives.
- Define annual and quarterly marketing plans, budgets, KPIs, and ROI targets.
- Build, mentor, and lead a high-performing marketing team across digital, content, creative, and events.
- Ensure effective execution of marketing plans and achievement of defined business goals.
2. Brand Building & Positioning
- Strengthen and consistently communicate the brand across all customer touchpoints.
- Develop storytelling and content strategies highlighting student success stories, journeys, achievements, and partnerships.
- Ensure brand consistency across digital, print, social media, events, and other marketing channels.
3. Digital & Performance Marketing
- Plan, execute, and optimize ROI-driven campaigns across social media, paid advertising, SEO, SEM, email marketing, and marketing automation.
- Monitor and optimize Customer Acquisition Cost (CAC), conversion rates, ROI, and customer lifetime value (LTV).
- Oversee website traffic, lead-generation funnels, campaign performance, and marketing analytics.
4. Product & Growth Marketing
- Collaborate with product, sales, academic, and other relevant teams to develop go-to-market strategies for new courses, programmes, and skill tracks.
- Conduct market research and competitor analysis to identify emerging trends, customer needs, and growth opportunities.
- Develop strategies to improve lead quality, conversions, customer engagement, and overall business growth.
5. Partnerships & Community Engagement
- Build and manage strategic partnerships with corporates, colleges, influencers, industry professionals, and other relevant stakeholders.
- Lead marketing activations, workshops, events, sponsorships, and community initiatives to expand Skilz's reach and visibility.
- Identify opportunities to strengthen industry relationships and enhance brand credibility.
6. Data, Analytics & Performance Management
- Establish and maintain marketing dashboards to monitor real-time campaign and business performance.
- Track key marketing metrics and provide regular performance reports and actionable insights to management.
- Use data and customer insights to improve marketing strategies, campaign performance, and resource allocation.
- Continuously evaluate marketing initiatives and implement improvements based on performance.
Qualifications & Skills
- Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
- 5+ years of proven experience in marketing, with demonstrated experience in a leadership or managerial role.
- Experience in EdTech, training, education, lifestyle, consumer brands, or related industries will be an advantage.
- Strong expertise in digital marketing, brand strategy, growth marketing, and performance marketing.
- Strong understanding of data analytics, conversion optimization, marketing automation, and customer acquisition strategies.
- Proficiency in interpreting marketing data, KPIs, and ROI metrics to drive business decisions.
- Excellent leadership, communication, storytelling, strategic thinking, and team management skills.
- Creative mindset with strong business acumen and a results-oriented approach.
Key Result Areas (KRA)
- Marketing Strategy & Business Alignment
- Brand Growth & Market Positioning
- Lead Generation & Customer Acquisition
- Campaign Performance & ROI
- Team Leadership & Marketing Execution
- Product & Growth Marketing
- Partnerships & Community Engagement
- Marketing Analytics & Data-Driven Decision Making
Key Performance Indicators (KPI)
- Lead Generation & Conversion Rate
- Customer Acquisition Cost (CAC)
- Marketing ROI / ROAS
- Brand Reach, Awareness & Engagement
- Website Traffic & Lead Funnel Performance
- Revenue Growth Attributable to Marketing
- Campaign Performance & Budget Utilization
- Partnerships, Events & Community Growth
- Marketing Team Performance & Target Achievement
Call/WhatsApp: +91 79077 35579
Email: [email protected]
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Paid sick time
- Paid time off
Ability to commute/relocate:
- Kottakkal, Kerala (Kottakkal): Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Head Marketing: 5 years (Required)
Work Location: In person
