Job Description
We are looking for a dynamic and target-oriented HORECA Sales Executive to drive sales of refined edible oil products across hotels, restaurants, cafés, caterers, and institutional clients. The ideal candidate should have 2–5 years of experience in HORECA, FMCG, edible oil, or food-service sales.
Key Responsibilities
- Develop and manage sales with Hotels, Restaurants, Cafés, Caterers, Cloud Kitchens, and Institutional Buyers.
- Generate new leads and expand the customer base within the assigned territory.
- Promote and sell refined edible oil products by understanding customer requirements.
- Build strong relationships with Chefs, Purchase Managers, F&B Managers, Restaurant Owners, and Procurement Teams.
- Conduct regular market visits and client meetings to identify new business opportunities.
- Prepare quotations, negotiate commercial terms, and close sales.
- Achieve monthly and annual sales targets.
- Manage existing accounts and generate repeat orders.
- Coordinate with distributors, warehouse, logistics, and internal teams for timely order fulfillment.
- Monitor competitor products, pricing, schemes, and market activities.
- Track customer payments and outstanding receivables.
- Maintain accurate sales reports, customer records, and CRM updates.
- Handle customer complaints and coordinate for timely resolution.
Requirements
- Education: Bachelor's Degree in BBA, B.Com, Marketing, Sales, Business Administration, Hospitality Management, or a related field. MBA/PGDM in Marketing is an added advantage.
- Experience: 2–5 years of experience in HORECA Sales, FMCG Sales, Edible Oil, Food Products, or Institutional Sales.
- Strong understanding of the HORECA market and food-service industry.
- Existing relationships with hotels, restaurants, caterers, or institutional buyers will be an advantage.
- Strong communication, negotiation, presentation, and relationship-management skills.
- Target-oriented with strong business development and sales-conversion abilities.
- Proficiency in MS Excel and CRM/sales reporting tools.
- Willingness to travel for client meetings and market visits.
- Two-wheeler and valid driving licence preferred.
Key Skills
- HORECA Sales
- Refined Oil / Edible Oil Sales
- FMCG Sales
- B2B Sales
- Institutional Sales
- Client Acquisition
- Lead Generation & Conversion
- Distributor Management
- Key Account Management
- Negotiation & Closing
- Market Development
- Sales Target Achievement
- Customer Relationship Management
- Market Visits
Pay: ₹32,000.00 - ₹35,000.00 per month
Benefits:
Work Location: In person
