We are looking for an experienced Digital PR & Outreach Specialist with 1–5 years of experience to join our team. The candidate will work on Digital PR, media outreach, and brand visibility campaigns across our brands and client projects.
Responsibilities and Duties
- Develop and execute Digital PR and outreach strategies.
- Identify relevant journalists, publications, bloggers, influencers, and media opportunities.
- Build and maintain relationships with journalists, editors, publishers, and industry platforms.
- Research trends and develop PR angles, story ideas, and campaign opportunities.
- Create and pitch personalized PR pitches, stories, expert commentary, and content ideas.
- Secure opportunities for media coverage, brand mentions, interviews, expert quotes, and editorial placements.
- Conduct competitor and industry research to identify new PR opportunities.
- Manage outreach campaigns, follow-ups, and relationship building.
- Coordinate with the Content and SEO teams for PR campaigns and supporting content.
- Track PR coverage, mentions, placements, and campaign performance.
- Stay updated with Digital PR, media, content marketing, and digital marketing trends.
Requirements
- 1–5 years of experience in Digital PR, Public Relations, Media Outreach, Blogger Outreach, or related roles.
- Excellent written and verbal English communication skills.
- Strong research, communication, and relationship-building skills.
- Ability to write creative and persuasive PR pitches.
- Good understanding of Digital PR, online media, and content marketing.
- Strong follow-up and negotiation skills.
- Ability to independently identify relevant media and outreach opportunities.
- Basic understanding of SEO and backlinks is a plus.
- Experience with PR/outreach tools is an advantage.
Pay: ₹20,000.00 - ₹50,000.00 per month
Work Location: In person
