About the Role:
We are looking for a Management Trainee – Customer Lifecycle Marketing (CLM) who is passionate about customer engagement, marketing automation, and growth. You will work closely with the CLM team to execute, optimize, and scale lifecycle campaigns across Email, WhatsApp, Push Notifications, and other customer touchpoints. Beyond execution, you’ll contribute to building automated customer journeys, improving customer experiences, and driving measurable growth across the customer lifecycle. The selected candidate will undergo a 6-month probation period, after which confirmation will be based on performance.
Key Responsibilities:
- Execute and optimize lifecycle marketing campaigns across Email, WhatsApp, Push, Notifications, and other CRM channels to drive customer engagement and business growth.
- Build, schedule, and manage campaigns and automated customer journeys using CRM and marketing automation platforms.
- Support customer segmentation, audience targeting, personalization, and lifecycle initiatives across acquisition, activation, engagement, retention, and reactivation.
- Collaborate with Design, Content, Growth, Product Marketing, and Analytics teams to ensure timely and effective campaign execution.
- Conduct end-to-end campaign QA, maintain campaign calendars, documentation, and ensure operational excellence across all lifecycle initiatives.
- Analyze campaign performance using CRM dashboards and Excel/Google Sheets, prepare regular reports, and identify opportunities to improve customer engagement and conversions.
- Drive experimentation through A/B testing and data-backed optimizations to enhance customer journeys and lifecycle performance.
- Work extensively with Excel/Google Sheets for campaign reporting, customer data management, and performance analysis.
Eligibility:
- Postgraduate in Marketing, Business, Communications, or a related field, or currently in the final semester of a postgraduate program
- Strong attention to detail and execution discipline
- Comfortable working with Excel / Google Sheets and data
- Strong written communication skills
- Interest in growth marketing, CRM, and customer engagement
- Curiosity about consumer internet businesses and travel
Good to Have:
- Familiarity with CRM platforms such as MoEngage, CleverTap, WebEngage, HubSpot, Braze, or similar tools.
- Basic understanding of lifecycle marketing, marketing automation, and customer journey mapping.
- Strong working knowledge of Excel functions,
What You’ll Gain
- Hands-on experience with lifecycle marketing and CRM platforms
- Exposure to growth marketing in a fast-scaling travel company
- Opportunity to work closely with the core marketing team
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Application Question(s):
- How soon you can join?
- Do you have any knowledge on WhatsApp marketing campaigns?
Work Location: In person
