Key Responsibilities:
● Performance Marketing & SEM: Lead our Performance Marketing initiatives. Act as the
primary Google Ads Manager to execute, monitor, and scale highly targeted Search Engine Marketing (SEM) and advertising campaigns for maximum ROI.
● SEO Mastery: Drive comprehensive Search Engine Optimization (SEO) strategies to improve our organic reach, search rankings, and website traffic.
● Social Media & Luxury Branding: Act as our in-house Social Media Specialist, managing campaigns across Instagram, Facebook, and LinkedIn. Focus on crafting a premium aesthetic that aligns with building the online presence of a luxury brand.
● AI & Innovation: As an AI Enthusiast, integrate the latest AI tools and trends into our workflows for content creation, market research, and campaign optimization to stay ahead of the curve.
● Project Management: Apply rigorous Project Management methodologies to coordinate cross-functional teams (designers, copywriters, sales), ensuring all marketing deliverables are completed on time and within budget.
● Marketing Strategy & Research: Conduct continuous Market Research to refine our overarching Marketing Strategy, identifying consumer preferences and competitor movements.
● Email Marketing: Design and deploy conversion-focused Email Marketing campaigns for customer retention, cart recovery, and new fragrance launches.
Qualifications:
● Experience: 4+ years of proven experience as a Digital Marketing Manager, Performance
Marketer, or similar role. (Candidates with a strong portfolio as a Freelancer managing
end-to-end luxury/D2C clients are highly encouraged to apply).
● Industry Knowledge: Demonstrated success in building the online presence of luxury
industries (beauty, cosmetics, fashion, or lifestyle preferred).
● Technical Skills: Hands-on expertise as a Google Ads Manager, and deep knowledge of
SEO, SEM, and web analytics (Google Analytics, Meta Ads Manager).
● Modern Tooling: A true AI Enthusiast with a passion for leveraging artificial intelligence
to streamline digital marketing efforts.
● Leadership: Strong Project Manager capabilities with the ability to own campaigns from
ideation to execution.
Pay: ₹34,401.01 - ₹50,000.00 per month
Work Location: In person
