Job Description – Sales Associate
Company: Enata Engineering Solutions Pvt. Ltd.
Position: Sales Associate – Dealer Development
Industry: Electric 3-Wheeler / Automobile
Department: Sales & Business Development
Job Purpose
The Sales Associate will be responsible for identifying, approaching, and onboarding new dealers for the company’s 3-wheeler business. The role will focus on expanding the dealer network, generating sales opportunities, and maintaining strong relationships with dealers.
Key Responsibilities
- Identify and approach potential dealers/distributors for 3-wheeler vehicles.
- Develop and expand the dealer network in assigned territories.
- Explain the company’s products, dealership model, commercial terms, and business opportunities to prospective dealers.
- Manage the complete dealer onboarding process, from initial discussion to dealership activation.
- Conduct market visits and identify potential locations and partners for new dealerships.
- Generate leads through field visits, references, market research, and local networks.
- Maintain regular follow-up with prospective dealers and convert leads into active dealerships.
- Support newly appointed dealers with product information, sales processes, and initial business development.
- Coordinate internally for dealer documentation, agreements, vehicle availability, dispatch, and other requirements.
- Maintain dealer pipeline, visit reports, onboarding status, and sales MIS.
- Monitor competitor activities, pricing, dealer networks, and local market trends.
- Support dealers in achieving vehicle sales targets and developing their local market.
Qualification & Experience
- Graduate / Diploma in any discipline; MBA in Sales & Marketing will be an advantage.
- 0-1 years of experience in Sales, Dealer Development, Channel Sales, or Business Development.
- Experience in 3-Wheeler, EV, Automobile, Commercial Vehicle, or Dealership Network Development will be preferred.
- Fresh candidates with strong field-sales capability may also be considered.
Key Skills
- Dealer onboarding & channel development
- Field sales and lead generation
- Negotiation and communication
- Relationship management
- Target-oriented approach
- Basic MS Excel and sales reporting
- Willingness to travel extensively within the assigned territory
Key Performance Indicators (KPIs)
- Number of new dealers onboarded
- Dealer activation rate
- Dealer-wise vehicle sales
- New dealer lead generation and conversion
- Territory coverage and market visits
- Dealer relationship and retention
- Achievement of monthly/quarterly sales targets
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
