Job Description
Job TitleRegional ManagerLocationBranch Name (as per requirement)DepartmentBancassuranceFunctionBancassurance YBL - SalesReporting toZonal HeadBand4AFunction Summary
TheBancassurance Department within Axis Max Life Insurance plays a critical role in driving the distribution of life insurance products through our strategic partnership with Yes Bank. This department leverages Yes Bank’s existing customer base and infrastructure to offer insurance solutions.
Bancassurance Department serves as a bridge between Axis Max Life Insurance Company and Yes Bank, ensuring that insurance products are effectively marketed and sold to a wide customer base, while maintaining high standards of customer service, compliance, and performance.
Below is a summary of the key functions typically performed by the Bancassurance Department:
Sales and Distribution Management
Customer Relationship Management
Compliance and Regulatory Oversight
Job Summary
Regional Manager is a senior leadership role managing the Bancassurance partnership with Yes Bank (YBL) within the designated region and responsible for overseeing the sales, operations, and performance. This position involves managing a team of sales agents, cluster managers, and support staff, ensuring the achievement of sales targets, operational efficiency, and high levels of customer satisfaction. The Regional Manager will be responsible for driving growth, expanding market share, and maintaining strong relationships with clients, partners, and stakeholders within the region.
Additionally, the candidate will suggest product synergies and identify various customer touch-points within Yes Bank for insurance sales opportunities. They will provide accurate and timely updates on competitors and best practices.
Key Responsibilities
Will be responsible for the Bancassurance (YBL) partnership.
Create and maintain engagement with regional Managers / Branch Managers and other key Yes Bank Head Office / Management Team members
Lead a team of Sales Executives (Relationship Associates and Associate Sales Managers and Centre Managers) and monitor their input/output activity and ensure lead generation through various sources.
Increasing insurance awareness and product penetration among Yes Bank’s customers.
Increasing insurance penetration among Yes Bank staff members
Suggest sizzlers and RR platforms for Yes Bank’s employees who provide prospect leads as well as for Axis Max Life ’s dedicated sales team.
Suggest product synergies and capture Yes Bank’s various customer touch-points for insurance sales opportunities. Provide accurate and timely competitor updates/best practices
Key skills required
Relationship Management, Leading people, process adherence
MEASURES OF SUCCESS:Business Plan:
Adjusted MFYP (Rs.) - Plan v/s Actual
Activation Plan:
Seller Activation (%) - Plan Vs Actual
Collections:
15th month Persistency (%) -75%
Sales process Adherence:
1.Implementation of CRM
2.Governance Rhythm
3.Business Leakage complaints
Effective Management of People:
Talent Retention - 70%
G2V2 retention -90%.
Engagement Score – 85%
Customer centricity and satisfaction:
Effective Management of Customer as per Plan
Key Relationships (Internal /External)
Distribution leaders
HR Team
Training Team
Planning Analytics Team
Yes Bank Management Sales Team
