-Greetings from AJ India AlliancesAbout the Company
AJ India Alliances is a multidisciplinary Indian business group with a strong presence across Education, Media, Healthcare (Lifecare), Infrastructure, Information Technology, Digital Services, and Public Welfare. Driven by innovation, excellence, and social responsibility, the organization is committed to delivering quality services, promoting sustainable development, and creating impactful solutions across diverse sectors.
Job Description
Position: Digital Marketing Manager
Experience Required: 4–5 Years
Job Location: Lucknow
Salary: ₹40,000 – ₹50,000 per month (Based on Experience & Skills)
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies to strengthen the online presence of AJ India Alliances and its various business verticals.
- Plan, execute, and optimize digital campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, and other digital platforms.
- Manage branding and promotional activities for educational institutions, healthcare services, media initiatives, infrastructure projects, and other organizational businesses.
- Generate quality leads for admissions, healthcare services, business ventures, recruitment, and corporate partnerships through performance marketing campaigns.
- Oversee Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing, social media marketing, email marketing, and online reputation management.
- Develop and manage monthly content calendars, promotional campaigns, corporate announcements, and brand communication.
- Coordinate with graphic designers, content writers, videographers, and external agencies to create high-quality digital assets.
- Monitor website performance, optimize user experience, and improve conversion rates through data-driven strategies.
- Analyze campaign performance using Google Analytics (GA4), Google Search Console, Meta Business Suite, and other analytical tools, and prepare detailed performance reports for Management.
- Manage digital marketing budgets, optimize Return on Investment (ROI), and ensure cost-effective campaign execution.
- Stay updated with the latest digital marketing trends, AI tools, emerging technologies, and industry best practices to maintain the Company's competitive advantage.
- Work closely with senior management and departmental heads to design and execute marketing initiatives aligned with organizational goals.
- Ensure brand consistency and compliance across all digital communication channels.
Qualification & Desired Candidate Profile
- Bachelor's or Master's Degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related discipline.
- Minimum 4–5 years of proven experience in Digital Marketing, preferably handling multiple brands or business verticals.
- Strong expertise in SEO, SEM, Google Ads, Meta Ads, Social Media Marketing, Content Marketing, Performance Marketing, Email Marketing, and Lead Generation.
- Hands-on experience with Google Analytics (GA4), Google Tag Manager, Search Console, Meta Business Suite, LinkedIn Campaign Manager, WordPress, Canva, and marketing automation tools.
- Excellent analytical, communication, presentation, and project management skills.
- Ability to manage multiple campaigns simultaneously while meeting deadlines and business objectives.
- Creative mindset with strong problem-solving abilities and a result-oriented approach.
- Experience in the Education, Healthcare, Media, or Multi-business environment will be an added advantage.
Key Skills
SEO SEM Google Ads Meta Ads Performance Marketing Social Media Marketing Lead Generation Google Analytics (GA4) Google Tag Manager Search Console Content Marketing Email Marketing WordPress Canva Branding Campaign Management ROI Analysis Marketing Strategy Team Management Vendor Coordination Data Analysis AI Marketing Tools Project Management
Pay: ₹40,000.00 - ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
