Creative Strategist

Job details

1. Campaign Strategy & Planning:

Campaign Development: Lead the conceptualization, design, and planning of multi-channel digital marketing campaigns, ensuring they meet client objectives and audience expectations.
Strategic Planning: Develop long-term and short-term campaign strategies, including timelines, resource allocation, and budget management, to ensure campaigns are executed efficiently and on schedule.
Client Briefs: Work closely with account management teams to understand client goals, translating briefs into actionable, innovative marketing strategies and deliverables.
Competitive & Market Analysis: Conduct thorough market research to understand the competitive landscape, identify market opportunities, and stay informed on industry trends and best practices.

2. Campaign Management:

End-to-End Campaign Management: Oversee the entire campaign lifecycle, from planning and creation through execution, optimization, and post-campaign reporting.
Cross-Platform Execution: Coordinate the implementation of campaigns across multiple digital platforms such as Google Ads, Facebook, Instagram, YouTube, and others.
Timeline & Resource Management: Ensure timely execution of campaigns, managing internal resources and external vendors when necessary to meet project deadlines and quality standards.
Budget Oversight: Work within campaign budgets, optimizing spend allocation across various channels to ensure maximum ROI.

3. Creative Conceptualization & Execution:

Idea Generation: Collaborate with creative teams (designers, & videographers) to generate original, compelling ideas that align with the overall campaign strategy.
Content / Creative Strategy: Develop content frameworks and messaging strategies that resonate with target audiences and support the campaign objectives across various channels such as social media, video, and digital ads.
Creative Briefs: Write detailed and clear creative briefs that guide internal teams on the campaign’s tone, style, objectives, and deliverables.
Execution of Shoots: Oversee and manage the execution of photoshoots and video shoots for campaigns, ensuring they are on-brand, within budget, and align with creative direction. Collaborate with directors, photographers, and production teams to ensure smooth execution, from pre-production to post-production, ensuring all assets are delivered on time and meet quality standards.

4. Data & Performance Analysis:

Performance Monitoring: Regularly review campaign performance using tools like Google Analytics, Facebook Insights, and third-party analytics platforms to track success and optimize strategies in real time.
Post-Campaign Reporting: Compile comprehensive reports post-campaign, providing key insights, learnings, and recommendations for future strategies.

5. Collaboration & Stakeholder Management:

Team Collaboration: Act as the central point of contact between creative, media, and account teams to ensure the seamless execution of strategies.
Client Communication: Present campaign strategies, creative concepts, and performance reports to clients and stakeholders, addressing their feedback and making adjustments as necessary.
Vendor & Partner Relationships: Manage external vendors such as freelancers, and platform partners, ensuring they deliver high-quality services on time and within budget.

6. Trend Analysis & Innovation:

Trend Spotting: Stay updated on the latest digital marketing, advertising, and consumer trends to ensure strategies are current and innovative.

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

Panjim, Goa: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

Work Location: In person