About the Role
The Alpha Agency is looking for a passionate and driven Junior Digital Marketing Executive with 1–2 years of experience to join our growing digital marketing team. The ideal candidate should have a strong understanding of digital marketing fundamentals, excellent communication skills, and the ability to execute campaigns across multiple digital platforms.
This role offers an excellent opportunity to work with diverse brands while gaining hands-on experience in digital strategy, social media, SEO, and performance marketing.
Key Responsibilities
- Plan, execute, and monitor digital marketing campaigns across various platforms.
- Manage and grow social media accounts (Facebook, Instagram, LinkedIn, X, YouTube, etc.).
- Assist in planning and executing paid campaigns on Meta Ads and Google Ads.
- Perform basic SEO activities, including keyword research, on-page optimization, and competitor analysis.
- Coordinate with the Content, Design, and Development teams to ensure timely execution of marketing campaigns.
- Prepare social media calendars and content briefs.
- Monitor campaign performance using Google Analytics and other reporting tools.
- Generate monthly performance reports with key insights and recommendations.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
- Ensure timely completion of assigned tasks while maintaining quality standards.
Eligibility
- Graduate or Postgraduate in Marketing, Business Administration, Mass Communication, or a related field.
- 1–2 years of experience in Digital Marketing, preferably in a digital marketing agency.
- Certification in Digital Marketing will be an added advantage.
Required Skills
- Good understanding of:
- Social Media Marketing
- Search Engine Optimization (SEO)
- Google Ads
- Meta Ads (Facebook & Instagram)
- Email Marketing
- Content Marketing
- Google Analytics (Basic)
- Excellent verbal and written communication skills in English.
- Strong interpersonal and coordination skills.
- Good analytical and problem-solving abilities.
- Ability to manage multiple tasks and meet deadlines.
- Proficiency in Microsoft Office (Word, Excel, and PowerPoint).
Preferred Skills
- Experience with Canva or basic graphic design tools.
- Knowledge of WordPress or Shopify.
- Familiarity with AI tools such as ChatGPT and other productivity tools.
- Experience with social media scheduling and reporting tools.
Personal Attributes
- Self-motivated and eager to learn.
- Creative thinker with attention to detail.
- Positive attitude and team-oriented mindset.
- Strong organizational and time-management skills.
- Ability to work in a fast-paced agency environment.
What We Offer
- Competitive salary based on experience.
- Opportunity to work on national and international brands.
- Continuous learning and professional development.
- Collaborative and growth-oriented work environment.
- Career progression opportunities within the organization.
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: In person
