Position: Marketing Executive – Digital & Brand Coordination
General Manager – Marketing
The Marketing Executive will act as a key support resource to the GM Marketing and will be responsible for coordinating digital marketing initiatives, remarketing campaigns, social media activities, offline marketing executions, corporate tie-ups, event coordination, and day-to-day marketing operations. The role requires a highly organized multitasker with good understanding of digital platforms, marketing tools, and stakeholder coordination.
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Assist in planning and execution of campaigns across Facebook, Instagram, Google, and other digital platforms.
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Coordinate with agencies and internal teams for content creation and campaign execution.
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Monitor campaign performance and generate periodic reports.
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Ensure timely publishing of social media content as per marketing calendar.
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Execute and monitor remarketing campaigns across Meta, Google, and CRM platforms.
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Coordinate lead nurturing activities through WhatsApp, email, SMS, and other channels.
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Track lead conversion performance and recommend optimization opportunities.
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Maintain campaign databases and audience segmentation.
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Act as a central coordinator for all marketing-related activities.
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Follow up with vendors, agencies, designers, content creators, and branch teams.
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Maintain campaign trackers, budgets, and activity calendars.
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Support GM Marketing in execution of strategic and operational tasks.
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Coordinate execution of local marketing activities, activations, and promotional events.
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Liaise with vendors for branding, printing, fabrication, and event requirements.
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Ensure timely availability of marketing collateral and promotional materials.
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Track event performance and maintain execution reports.
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Support development and execution of corporate tie-ups and partnership initiatives.
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Coordinate meetings, presentations, and follow-ups with corporate clients.
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Maintain records of ongoing and prospective partnerships.
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Assist in planning corporate wellness and promotional programs.
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Prepare weekly and monthly marketing performance reports.
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Track KPIs related to leads, campaign performance, social engagement, and conversions.
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Maintain dashboards and management reports for review by GM Marketing.
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Timely execution of digital and offline marketing campaigns.
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Growth in social media engagement and reach.
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Improvement in remarketing campaign performance and lead conversions.
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Timely closure of marketing coordination tasks.
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Successful execution of events and corporate activities.
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Accuracy and timeliness of reports and trackers.
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Good knowledge of Facebook Ads Manager, Instagram, Google Ads, and social media platforms.
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Familiarity with CRM, WhatsApp marketing, and email marketing tools.
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Strong coordination, communication, and follow-up skills.
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Proficiency in Excel, PowerPoint, and reporting tools.
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Ability to multitask and manage multiple stakeholders.
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Basic understanding of digital analytics and campaign metrics.
