Title –PPC Manager
Job Type – Full-time (Work from Office)
Salary – As Per Company Standards
Experience – 1-5 yrs
Location – Zirakpur, Punjab
- Plan, create, and manage PPC campaigns on platforms such as Google Ads and Microsoft Advertising.
- Conduct keyword research to identify high-performing search terms.
- Create compelling ad copy and optimize landing pages for better conversions.
- Set campaign budgets and manage bidding strategies.
- Monitor campaign performance and key metrics such as CTR, CPC, CPA, ROAS, and conversion rate.
- Analyze data and generate performance reports for clients or management.
- Perform A/B testing on ads, keywords, audiences, and landing pages.
- Optimize campaigns to improve quality score and reduce advertising costs.
- Implement and manage conversion tracking using tools like Google Analytics and Google Tag Manager.
- Conduct competitor analysis and market research.
- Manage remarketing/retargeting campaigns.
- Collaborate with SEO, content, design, and web development teams.
- Stay updated on digital marketing trends, platform updates, and best practices.
Common PPC KPIs
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Impression Share
- Quality Score
Skills Required
- Google Ads management
- Data analysis and reporting
- Keyword research
- Excel/Google Sheets
- Google Analytics
- Conversion tracking
- Communication and presentation skills
- Budget management
Job Types: Full-time, Permanent
Pay: ₹500,000.00 - ₹600,000.00 per year
Work Location: In person
