Job Title: Technical Programmatic Ads Specialist
Location: Chandigarh, India
Department: IT/Technology
Reports To: Director of Technology
Job Type: Full-Time
About Us: Tru is a leading technology company specializing in innovative digital advertising solutions. Our Seller Side Platform (SSP) empowers publishers to maximize their ad revenue through efficient programmatic advertising. We are looking for a talented Programmatic Ads Specialist to join our team and drive our SSP's success.
Job Summary: The Programmatic Ads Specialist will be responsible for managing and optimizing the performance of our Seller Side Platform. This role requires a deep understanding of programmatic advertising, ad exchanges, and real-time bidding (RTB). The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with various teams to achieve revenue goals.
Job Location and Address:
This requirement is Full Time and working from the office only. No Hybrid or Remote. The Incumbent is required to work in the following location:
Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071
Key Responsibilities:
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SSP Management: Oversee the daily operations of the Seller Side Platform, ensuring smooth functioning and optimal performance.
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Ad Inventory Optimization: Analyze ad inventory and implement strategies to maximize yield and fill rates for publishers.
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Campaign Setup & Management: Set up, manage, and optimize programmatic ad campaigns, including PMP deals, open auctions, and direct deals.
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Data Analysis: Monitor key performance metrics and conduct thorough data analysis to identify trends, issues, and opportunities for improvement.
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Reporting: Generate regular reports on ad performance, revenue, and key insights for internal teams and external stakeholders.
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Collaboration: Work closely with the sales, marketing, and technical teams to align strategies and drive revenue growth.
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Troubleshooting: Identify and resolve issues related to ad delivery, discrepancies, and other technical challenges.
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Market Research: Stay updated with industry trends, emerging technologies, and best practices in programmatic advertising.
Qualifications:
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Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.
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Experience: 5+ years of experience in programmatic advertising, preferably within an SSP environment.
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Technical Skills: Proficiency with SSP platforms, ad exchanges, DSPs, and RTB processes. Experience with Google Ad Manager, OpenX, or similar platforms is a plus.
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Analytical Skills: Strong analytical and problem-solving abilities with a data-driven mindset.
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Communication: Excellent verbal and written communication skills with the ability to present complex information clearly.
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Collaboration: Proven ability to work collaboratively in a cross-functional team environment.
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Detail-Oriented: High attention to detail with the ability to manage multiple tasks and projects simultaneously
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Certifications: Relevant certifications such as Google Ad Manager Certification, IAB Digital Media Sales Certification, or similar.
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Programming Knowledge: Basic understanding of HTML, JavaScript, and SQL for troubleshooting and custom solutions.
Benefits:
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Competitive salary and performance-based bonuses.
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Comprehensive health, dental, and vision insurance.
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Flexible working hours and remote work options.
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Professional development opportunities and continuous learning.
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Collaborative and inclusive company culture.
