Overview:
Role- Senior Analyst-DSP
Skills- DSP, Amazon, Ecommerce & Digital marketing
Location- Bangalore
Time- 6:30pm-3:30am
About us:
Responsibilities:
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Create, monitor, and track Amazon DSP campaigns & budget pacing. This includes programmatic display and video campaigns.
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Manage audience selection and optimum bid levels across available advertising options.
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Participate in reporting calls, educating clients on best-in-class strategy.
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Develop and manage daily, weekly, and monthly reporting, analytics, and performance insights for digital marketing campaigns.
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Establish key metric reports, tracking progress and trends, and effectively communicating campaign results and insights.
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Create, test, measure and analyze customer shopping and purchasing behavior for improved outcomes.
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Work with other internal client teams, both media and e-commerce
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Monitor industry news and platform changes, flagging potentially relevant updates for clients to broader team to identify implications and recommended action.
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Other duties as assigned.
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This list is not exhaustive and there may be other activities you are required to deliver.
Qualifications:
Required Skills:
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Bachelor’s Degree
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2-3 years of experience in digital marketing on either the agency or client-side.
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Strong analytical skills, with substantial knowledge of Excel – pivot tables and VLOOKUPs.
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Ability to thrive in dynamic and demanding situations without prescriptive direction.
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Detail-oriented, good project management and organizational skills with the ability to work within tight deadlines.
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Great communication and interpersonal skills, collaborator, and outstanding communication and presentation skills Innovative, scrappy, and independent thinker with the ability to use data to influence decisions.
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Entrepreneurial spirit with a problem-solving approach to complex tasks
