Position: SEO & Social Media Executive / Intern
Department: Digital Marketing
Experience: 0–3 Years
Location: Noida
Employment Type: Full-Time
Reporting To: Digital Marketing Manager / Marketing Manager
Job Summary
We are looking for a SEO & Social Media Executive / Intern who can manage both SEO activities and social media accounts for multiple clients.
The candidate will be responsible for improving website visibility through SEO, managing day-to-day social media posting, engaging with audiences, and contributing towards the organic growth of multiple social media accounts.
This role is suitable for someone who is interested in learning and working across SEO, social media management, content marketing, analytics and digital growth.
Key ResponsibilitiesSEO Responsibilities
- Conduct keyword research based on client requirements, target audience and business objectives.
- Perform on-page SEO activities including:
- Meta titles and descriptions
- Heading optimisation
- Keyword optimisation
- URL optimisation
- Internal linking
- Image optimisation
- Content optimisation
- Assist with off-page SEO activities and link-building initiatives.
- Conduct competitor and keyword analysis.
- Identify SEO opportunities to improve website rankings and organic traffic.
- Monitor keyword rankings and website performance.
- Work with content writers to ensure content is SEO-friendly and aligned with target keywords.
- Identify technical and on-page SEO issues and coordinate with the development/content team for corrections.
- Monitor Google Search Console and Google Analytics data.
- Prepare regular SEO reports covering rankings, traffic, keywords and other relevant metrics.
- Keep updated with major Google algorithm updates and current SEO practices.
Social Media Management
- Manage multiple social media accounts across platforms such as Instagram, Facebook, LinkedIn, YouTube and X.
- Schedule and publish posts, reels, stories, carousels and other content according to the content calendar.
- Ensure that content is published correctly and on time across all assigned accounts.
- Write or refine captions, hashtags and basic social media copy where required.
- Monitor comments, messages, mentions and audience interactions.
- Respond to comments and messages professionally and within the required timeline.
- Maintain regular engagement with followers and target audiences.
- Monitor competitors and identify relevant social media trends.
- Research trending topics, hashtags, content formats and relevant opportunities for account growth.
- Ensure that all assigned social media accounts remain active and consistently updated.
Social Media Growth
- Take responsibility for the organic growth and engagement of assigned social media accounts.
- Develop and implement basic strategies to increase:
- Followers
- Reach
- Engagement
- Profile visits
- Shares
- Saves
- Comments
- Analyse account performance and identify what type of content is generating better results.
- Suggest changes to the content strategy based on performance.
- Track monthly follower growth and engagement.
- Identify opportunities for collaborations, trending content and audience growth.
- Work closely with the content and creative teams to improve the performance of social media content.
Reporting & Analytics
- Prepare weekly and monthly SEO and social media reports for assigned clients.
- Track:
- Keyword rankings
- Organic traffic
- Search visibility
- Website performance
- Follower growth
- Reach
- Engagement
- Content performance
- Maintain proper records of all SEO and social media activities.
- Highlight improvements, challenges and areas requiring attention.
- Provide actionable suggestions for improving account and website performance.
Key Performance Areas (KPIs)SEO KPIs
- Improvement in keyword rankings
- Organic traffic growth
- Website visibility
- Keyword coverage
- Quality of backlinks
- On-page SEO implementation
- Timely completion of SEO activities
- SEO reporting accuracy
Social Media KPIs
- Consistency of posting
- Follower growth
- Organic reach
- Engagement rate
- Comments, shares and saves
- Response time to comments and messages
- Overall account growth
- Quality of social media management
- Execution of the content calendar
Required Skills
- Basic to good understanding of SEO and social media marketing.
- Understanding of keyword research and on-page SEO.
- Basic knowledge of Google Search Console and Google Analytics.
- Understanding of Instagram, Facebook and LinkedIn.
- Good knowledge of social media posting and engagement.
- Basic understanding of hashtags and social media trends.
- Good written communication skills.
- Strong research skills.
- Good analytical and problem-solving ability.
- Ability to manage multiple client accounts simultaneously.
- Good attention to detail.
- Ability to meet deadlines.
Preferred Tools Knowledge
Knowledge of any of the following will be an advantage:
- Google Search Console
- Google Analytics
- Google Keyword Planner
- Google Trends
- SEMrush
- Ahrefs
- Ubersuggest
- Meta Business Suite
- LinkedIn
- Canva
- Other SEO and social media management tools
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
