Digital Marketing Executive
Location - Ahmedabad
Work Mode - Work from Office
Shift - Night Shift
Experience - 2-4 Years
Employment Type - Full-Time
Role Overview
We are looking for a proactive and hands-on Digital Marketing Executive to manage and coordinate digital marketing activities across SEO, content, social media, analytics, outbound marketing and lead generation.
The role requires someone who can independently manage day-to-day marketing execution, monitor performance, identify gaps and opportunities, coordinate across teams, and ensure that relevant insights and updates are communicated to management and strategic stakeholders.
This is an all-round digital marketing role, not an SEO-only position. The ideal candidate will combine digital marketing knowledge with strong ownership, organisation and follow-through.
Key Responsibilities
Digital Marketing & SEO
- Execute and monitor on-page, technical and off-page SEO activities.
- Monitor Google Search Console, GA4 and other analytics platforms for performance, anomalies and opportunities.
- Track website crawling, indexation, organic visibility, traffic and technical issues.
- Conduct keyword research, competitor analysis and content optimisation.
- Coordinate implementation of SEO recommendations with content and development teams.
- Support blog publishing, content distribution and relevant off-page initiatives.
- Proactively identify and escalate website or SEO issues requiring intervention.
Content & Social Media
- Coordinate and execute content across LinkedIn and other relevant digital channels.
- Maintain content calendars and ensure timely execution.
- Identify content opportunities from company activities, industry developments, market trends and business updates.
- Coordinate with writers, designers and other resources for content development.
- Monitor content and social performance and identify areas for improvement.
Lead Generation & Outbound Marketing
- Conduct account and prospect research across relevant markets.
- Build, segment and maintain prospect databases.
- Execute and monitor email, LinkedIn and other outbound campaigns.
- Work with tools such as Reply.io, Apollo.io or similar platforms.
- Coordinate with sales teams to track the progression and outcomes of marketing-generated leads.
- Capture prospect responses, objections and market feedback to improve targeting and messaging.
Reporting & Cross-Functional Coordination
- Maintain accurate dashboards, trackers and campaign documentation.
- Prepare structured weekly reports covering marketing activities, performance, lead generation, pipeline developments, pending actions and blockers.
- Maintain visibility across the marketing-to-sales funnel, including outreach, conversations, appointments, follow-ups and outcomes.
- Coordinate with sales, content, design, development and external partners to ensure timely execution.
- Independently follow up on pending activities and dependencies.
- Escalate relevant issues, delays, opportunities and decisions requiring management or strategic input.
- Monitor marketing tools and subscriptions and proactively flag underutilised, redundant or unnecessary resources.
Ideal Candidate Profile
The ideal candidate is a well-rounded digital marketer who combines execution capability with strong operational ownership.
We are looking for someone who:
- Takes initiative without requiring continuous task allocation or supervision.
- Takes ownership of activities from planning through execution, follow-up and reporting.
- Is highly organised and comfortable managing multiple workstreams simultaneously.
- Proactively identifies gaps, risks and opportunities.
- Understands marketing as a business function and can connect marketing activity with lead generation and commercial outcomes.
- Can interpret data and convert observations into actionable insights.
- Communicates clearly with management and cross-functional stakeholders.
- Is comfortable coordinating with sales, content, design, development and external partners.
- Maintains strong documentation and reporting discipline.
- Demonstrates consistent follow-through and accountability.
- Is comfortable working independently while collaborating with strategic and management stakeholders.
- Has a problem-solving mindset and investigates issues rather than waiting for instructions.
This role is best suited to someone who naturally maintains visibility across ongoing activities and ensures that important information, opportunities and blockers reach the appropriate stakeholders without requiring repeated follow-ups.
Required Skills & Experience
- 2-4 years of hands-on digital marketing experience.
- Working knowledge of on-page, off-page and technical SEO.
- Experience with Google Search Console and Google Analytics 4.
- Familiarity with WordPress or similar CMS platforms.
- Experience with LinkedIn and social media marketing.
- Content planning and coordination experience.
- Understanding of B2B lead generation and outbound marketing.
- Strong working knowledge of Excel and Google Sheets.
- Ability to analyse and communicate digital marketing performance.
- Strong written and verbal communication skills.
- Strong project coordination and stakeholder-management abilities.
Preferred Experience
Experience with the following would be advantageous:
- SEMrush / Ahrefs
- Reply.io
- Apollo.io
- CRM platforms
- Marketing automation tools
- LinkedIn prospecting
- B2B digital marketing
- International market targeting
Role Expectations
The Digital Marketing Executive will be expected to maintain consistent visibility across ongoing marketing initiatives and ensure that execution remains aligned with agreed priorities.
The role will serve as an operational link between marketing strategy, execution, analytics and sales feedback, ensuring that:
- marketing initiatives progress according to plan;
- performance and issues are monitored consistently;
- sales and prospect feedback is captured and communicated;
- pending activities and dependencies are followed through;
- relevant opportunities and risks are proactively identified; and
- management and strategic stakeholders receive timely, structured information required for decision-making.
The successful candidate should be capable of independently managing the operational marketing layer while seeking strategic guidance where required
Pay: Up to ₹45,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
Ability to commute/relocate:
- Makarba, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- How many years of hands-on experience do you have in digital marketing, including SEO, content, social media, analytics, and lead generation?
- Which tools have you personally worked with?
- Have you independently managed B2B lead-generation or outbound campaigns using email, LinkedIn, Apollo.io, Reply.io, or similar tools?
- This is a Work-from-Office role in Ahmedabad with a Night Shift. Are you comfortable working from the Ahmedabad office during night-shift hours?
- Describe one digital marketing campaign or initiative you independently managed from planning/execution through performance reporting. What was the objective, what actions did you take, and what measurable result did you achieve?
- What is your previous in-hand salary monthly and what is your expected salary.
Language:
Work Location: In person
