Job Description: Digital Marketing Specialist Position Overview
We are looking for a performance-driven Digital Marketing Specialist with hands-on expertise in Meta Ads and Google Ads to drive lead generation, customer acquisition, and brand growth. The ideal candidate should have a strong understanding of paid media strategy, campaign optimization, and digital analytics, with the ability to execute campaigns that generate high-quality leads while strengthening brand presence across multiple digital platforms.
If you're passionate about digital marketing, data-driven decision-making, and scaling campaigns that deliver measurable ROI, we'd love to hear from you.
Key ResponsibilitiesPerformance Marketing
- Plan, execute, and optimize Meta (Facebook & Instagram) Lead Generation Campaigns to deliver high-quality leads at target CPL.
- Create, manage, and optimize Google Ads campaigns including:
- Search Ads
- Display Ads
- Performance Max Campaigns
- Remarketing Campaigns
- Continuously monitor campaign performance and optimize for conversions, CTR, CPC, ROAS, and overall campaign efficiency.
Brand Awareness & Social Media Advertising
- Develop and manage paid campaigns focused on:
- Brand Awareness
- Reach
- Engagement
- Traffic
- Video Views
- Support always-on advertising strategies that enhance brand visibility and audience engagement across social media platforms.
- Execute remarketing and audience nurturing campaigns to improve customer acquisition.
Video & Display Advertising
- Plan and manage YouTube Advertising campaigns including:
- Skippable In-stream Ads
- Non-skippable Ads
- Bumper Ads
- Video Action Campaigns
- Understand audience segmentation and video campaign optimization to maximize reach and conversions.
Campaign Analysis & Reporting
- Track campaign performance using:
- Google Analytics (GA4)
- Meta Ads Manager
- Google Ads Dashboard
- Looker Studio (preferred)
- Generate weekly and monthly reports with actionable insights.
- Conduct A/B testing on creatives, audiences, landing pages, and ad copies.
Audience & Strategy
- Build and manage custom, lookalike, and retargeting audiences.
- Collaborate with the creative team to develop compelling ad creatives and campaign messaging.
- Stay updated with the latest trends, algorithm changes, and best practices in digital advertising.
Required Skills & Qualifications
- 2–5 years of experience in Digital Marketing or Performance Marketing.
- Strong expertise in Meta Ads Manager with proven success in lead generation campaigns.
- Advanced knowledge of Google Ads (Search, Display, Performance Max, and Remarketing).
- Experience running YouTube Ads campaigns.
- Strong understanding of campaign budgeting, bidding strategies, and conversion optimization.
- Knowledge of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Excellent analytical and reporting skills.
- Ability to interpret campaign data and make data-driven optimization decisions.
- Strong communication and collaboration skills.
Preferred Qualifications
- Experience with DV360 (Display & Video 360) is a strong advantage.
- Google Ads Certification.
- Meta Certified Digital Marketing Associate or Media Buying Certification.
- Experience with Looker Studio or similar reporting tools.
- Understanding of CRM integrations, lead attribution, and marketing automation platforms.
Key Performance Indicators (KPIs)
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Lead Quality
- Conversion Rate
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Reach & Brand Awareness Metrics
- Campaign ROI
- Budget Utilization Efficiency
Why Join Us?
At Brandtom & Brandter India Pvt. Ltd., you'll work with a dynamic team delivering innovative marketing solutions for leading brands across multiple industries. You'll have the opportunity to manage impactful campaigns, experiment with the latest digital advertising tools, and contribute directly to business growth through performance-driven marketing.
Pay: From ₹18,000.00 per month
Experience:
- Digital marketing: 2 years (Required)
Work Location: In person
