Job description:
We are seeking a skilled PPC Executive to plan, manage, and optimize our Google Ads campaigns. The ideal candidate will have a proven ability to develop and execute high-performing PPC strategies that drive quality traffic, generate leads, and increase conversions.
In this role, you will be responsible for maximizing the effectiveness of our digital advertising efforts while ensuring a strong return on investment (ROI). You should be data-driven, detail-oriented, and experienced in continuously improving campaign performance across Google Ads platforms.
Responsibilities
- Develop and implement comprehensive PPC strategies to achieve business goals.
- Conduct keyword research, competitor analysis, and market trend analysis to optimize campaign performance.
- Collaborate with cross-functional teams to align PPC efforts with overall marketing objectives.
- Create, manage, and optimize Google Ads campaigns across Search, Display, Performance Max, YouTube, and Remarketing networks.
- Perform ad copywriting, A/B testing, and landing page optimization for maximum effectiveness.
- Monitor and analyze campaign performance metrics, making data-driven adjustments as needed.
Budget Management
- Set, monitor, and manage advertising budgets to ensure efficient allocation of resources.
- Track and report on key performance indicators (KPIs) to demonstrate campaign effectiveness.
Reporting & Analysis
- Generate regular reports on campaign performance, providing insights and recommendations.
- Utilize Google Analytics and related tools to assess user behavior and identify opportunities for improvement.
- Analyze conversion data and optimize campaigns to improve ROI and lead quality.
Stay Updated on Industry Trends
- Stay abreast of industry trends, best practices, and emerging technologies within the Google Ads ecosystem.
- Recommend and implement new strategies, features, and automation opportunities to enhance campaign performance.
Requirements
- Minimum 3+ years of hands-on experience in PPC advertising.
- Proven experience managing and optimizing Google Ads campaigns.
- Strong knowledge of Google Ads, including Search, Display, YouTube, Performance Max, Shopping, and Remarketing campaigns.
- Proficiency in Google Analytics, Google Tag Manager, and conversion tracking setup.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Strong analytical skills with the ability to interpret data and provide actionable insights.
- Excellent communication and collaboration skills.
- Google Ads Certifications will be an added advantage.
- Experience with bid strategies, audience targeting, keyword planning, and conversion optimization.
Pay: ₹25,000.00 - ₹50,000.00 per month
Work Location: In person
