ob Summary
We are seeking a dynamic and result-oriented Marketing Executive to promote our range of electronic security and automation products. The ideal candidate will be responsible for developing marketing strategies, generating brand awareness, supporting sales initiatives, and strengthening relationships with channel partners, system integrators, consultants, and end customers.
About the Company
We are a leading distribution firm specializing in premium electronic security and automation solutions, offering products in:
- Access Control Systems
- CCTV Surveillance Systems
- Intrusion Alarm Systems
- Fire Alarm Systems
- Public Address (PA) Systems
- Home Automation Solutions
- Gate Automation Systems
- Entrance Automation Products
Key Responsibilities
- Plan and execute marketing campaigns to increase brand visibility and generate business leads.
- Promote the company's product portfolio through both online and offline marketing activities.
- Coordinate product launches, promotional campaigns, exhibitions, roadshows, seminars, and dealer meets.
- Develop marketing materials including brochures, presentations, product catalogues, newsletters, and case studies.
- Manage digital marketing activities including social media, email marketing, website updates, and online advertising.
- Coordinate with OEMs and vendor partners for joint marketing initiatives and promotional programs.
- Work closely with the sales team to create lead-generation campaigns and support customer acquisition.
- Build and maintain relationships with system integrators, consultants, distributors, architects, builders, and corporate customers.
- Conduct market research to identify industry trends, competitor activities, and new business opportunities.
- Monitor campaign performance and prepare periodic marketing reports with actionable insights.
- Assist in planning annual marketing budgets and ensure effective utilization of marketing resources.
- Maintain the company's brand identity across all communication channels.
Required Skills
- Strong communication and presentation skills.
- Excellent interpersonal and relationship-building abilities.
- Knowledge of B2B marketing and channel marketing.
- Understanding of digital marketing platforms and social media marketing.
- Experience with CRM and marketing automation tools is an advantage.
- Creative thinking with strong analytical and problem-solving skills.
- Ability to manage multiple projects and meet deadlines.
- Proficiency in Microsoft Office applications (Excel, PowerPoint, Word).
Preferred Qualifications
- Bachelor's degree in Marketing, Business Administration, Electronics, Engineering, or a related field.
- MBA in Marketing is preferred.
- 2–5 years of marketing experience, preferably in the electronic security, surveillance, fire safety, automation, electrical, or building technology industry.
Preferred Industry Experience
Candidates with experience in marketing products related to:
- Electronic Security
- CCTV Surveillance
- Access Control
- Fire & Safety Systems
- Building Automation
- Home Automation
- Networking
- ELV (Extra Low Voltage) Systems
- Electrical Distribution
- Industrial Automation
Key Performance Indicators (KPIs)
- Marketing Qualified Leads (MQLs) generated.
- Brand awareness and engagement.
- Campaign ROI.
- Growth in channel partner participation.
- Event and exhibition success metrics.
- Website and social media engagement.
- Sales support effectiveness.
- Customer and partner satisfaction.
Compensation
- Competitive salary based on experience and qualifications.
- Performance-based incentives.
- Travel allowance (as applicable).
- Opportunities for professional development and career growth.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
Language:
- English (Preferred)
- Kannada (Preferred)
Willingness to travel:
Work Location: In person
